世論 What Japan Thinks

I’ve defintely noticed since the iPhone 3GS was released in Japan the number of handsets I’m seeing has definitely increased, but what are people doing with them? This recent survey from Point On Research, as reported on by japan.internet.com, looked at this in a survey entitled iPhone apps.

Demographics

On the 27th of October 2009 800 mobile phone users completed a mobile phone based survey. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties. Note that the below is just the highlights of the survey; the full set of results will be available at a price.

I’m in the US right now, and the iPhone is quite stunningly popular! I suspect the visibility of the device is affected by people fiddling with their iPhone more than people fiddle with other more boring devices, or people are more addicted, or are just showing off. In addition, a French guy took me along to Fry’s yesterday and he picked up an iPod Touch for about 100 euro less than he’d have to pay at home.

Research results

From the 800 people in the original sample, 57 people, or 7.1%, had an iPhone or an iPod Touch. Note that the last Point On Research survey I translated had 8.0% of the sample being SoftBank customers, and as SoftBank is the iPhone carrier, Apple much be either have a huge market share with SoftBank, or there’s a lot more iPod Touches out there compared to iPhones, or as mentioned above, iPhone users are fiddlers, so are always keen to fiddle with online surveys! Anyway, on to the survey.

In addition, of the 57 iPhone and iPod Touch owners, 37 of them, or 64.9%, had downloaded applications. They were asked the following questions.

Q1: How many applications have you got installed on your iPhone or iPhone Touch? (Sample size=37)

One to three	18.9%
Four to five	13.5%
Six to ten	21.6%
Eleven to fifteen	18.9%
Sixteen to twenty	2.7
Twenty-one or more	24.3%

Q2: What genres of applications have you got installed on your iPhone or iPhone Touch? (Sample size=37, multiple answer)

	Votes	Percentage
Game	28	75.7%
Weather	15	40.5%
Utility	13	35.1%
News	12	32.4%
Photograph	11	29.7%
Music	11	29.7%
Navigation	9	24.3%
Electronic book	8	21.6%
Entertainment	8	21.6%
Work efficiency	8	21.6%
Lifestyle	5	13.5%
Finance	4	10.8%
Social networking	4	10.8%
Health and fitness	3	8.1%
Travel	3	8.1%
Education	2	5.4%
Medical	1	2.7%
Business	0	0.0%
Sport	0	0.0%
Reference	0	0.0%

Q3: Where do you mostly manage your applications? (Sample size=37)

On the iPhone, iPod Touch	45.9%
On iTunes	35.1%
Both about the same	18.9%