High-end brands but low-end prices wanted for video cameras
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I haven’t translated a survey on video cameras for a while, as perhaps they have been dropping off the radar since more and more still cameras, even SLRs, are coming with video functions, and as mobile phones and even some iPods have such features. So, to redress the balance, here is goo Research, as reported on by japan.internet.com, on video cameras.
Demographics
Over the 8th and 9th of October 2009 1,032 members of the goo Research monitor group completed a private internet-based questionnaire. The sample was 52.6% male, 16.6% in their teens, 18.0% in their twenties, 21.3% in their thirties, 16.1% in their forties, 15.7% in their fifties, and 12.3% aged sixty or older.
One band I’d never heard of before, exemode, have, as illustrated in the picture above, a Neon Genesis Evangelion-themed camera DV230-EVA02 that in that orange and red colouring looks remarkably cheap and nasty, and the purple, lime green and black DV230-EVA01 is even nastier-looking! At about $100 for the camera, it definitely fits the “cheap” criterion. I strongly suspect that the cameras are Chinese designed and manufactured and then sold with a friendlier brand name, so one can draw one’s own conclusions about the “nasty” factor.
Research results
Of the original sample, 356 people, or 34.5%, owned video cameras. This sub-group were asked the following question.
Q1: Which manufacturer’s video camera (cameras) do you have? (Sample size=356, multiple answer)
Votes Percentage Sony 125 35.1% Panasonic 91 25.6% Canon 57 16.0% Victor 46 12.9% Hitachi 10 2.8% Sanyo 9 2.5% exemode 2 0.6% Other 14 3.9% Don’t know 14 3.9% The next two questions were asked to the complete 1,032 respondents.
Q2: If you were buying a video camera, what would be the three most important points to consider? (Sample size=1,032, multiple answer)
Votes Percentage Price 740 71.7% Features, functions 508 49.2% Size, weight 377 36.5% Ease of use 348 33.7% Design 188 18.2% Has hard disk 172 16.7% Type of recordable media 161 15.6% Manufacturer 112 10.9% Points available on purchase 33 3.2% Other 5 0.5% Q3: If you were buying a video camera, which manufacturer would you choose? (Sample size=1,032, multiple answer)
Votes Percentage Sony 175 17.8% Panasonic 169 17.2% Canon 152 15.5% Victor 26 2.7% Sanyo 11 1.1% Hitachi 4 0.4% exemode 2 0.2% Other 2 0.2% Don’t know 440 44.9%
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