世論 What Japan Thinks

With the analogue switch-off now only 21 months away (24th July 2011), the number ready for the change has now passed the halfway mark, according to the 11th regular survey into digital terrestrial television from goo Research and reported on by japan.internet.com.

Research results

Between the 5th and 10th of October 2009 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.6% in their teens, 18.2% in their twenties, 21.2% in their thirties, 15.9% in their forties, 15.8% in their fifties, and 12.3% aged sixty or older.

With 13% of the population still to decide, I’ve been seeing a few adverts for a converter box, and the one below from J:Com trying to persude presumably not just the microscopic percentage of foreigners who might be in the situation of being TV-less in two years.

And what’s with the two bouncer guys in shades at the back of the stage?

Research results

Q1: At home, what kinds of television broadcasts can you watch? (Sample size=1,092, multiple answer)

	Votes	Percentage
Analogue terrestrial	940	86.1%
Digital terrestrial	651	59.6%
BS digital	376	34.4%
One Seg	358	32.8%
BS analogue	350	32.1%
Cable television	270	24.7%
CS digital	137	12.5%
CS analogue	93	8.5%
IPTV (TV via internet delivery)	30	2.7%
Other	6	0.5%
Don’t have a television	12	1.1%

Q2: Do you plan to buy a digital terrestrial broadcast-ready television, video, etc? (Sample size=1,092)

Already have digital ready equipment	50.3%
Plan to buy	28.8%
Have switched to cable, satellite, IPTV, etc	3.5%
Plan to switch to cable, satellite, IPTV, etc	2.7%
Will stop watching television	1.6%
Not decided	13.2%

From some unspecified sample size, 450 people said they were satisfied with their experience. These 450 were asked the following.

Q3: How has your television viewing changed since getting digitial television? (Sample size=450)

Greatly increased	8.3%
Increased	39.8%
Not changed	41.4%
Decreased	9.5%
Greatly decreased	1.0%