世論 What Japan Thinks

For those of you coming to this thread with a dirty mind, please review the lack of a possessive apostrophe for “girls” and realise that this is merely a survey from iShare looking at purchasing underwear as gifts for not just Japanese women, but men too.

Demographics

Between the 30th of September and 5th of October 2009 562 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.2% of the sample were male, 34.5% in their twenties, 33.3% in their thirties, and 32.2% in their forties.

I’ve peeked at Japanese knickers, once before, as it were.

My wife buys all my boxers, usually Hello Kitty and friends. Last time I had a health check at the office that required stripping down I realised I’d decided to wear my bright orange Snoopy Halloween ones that day!

Research results

Q1: Are you particular about the underwear you wear? (Sample size=562)

	All	Male N=299	Female N=263
Very particular	8.9%	6.7%	11.4%
Somewhat particular	33.5%	24.7%	43.3%
Not really particular	36.8%	40.8%	32.3%
Not particular at all	20.8%	27.8%	12.9%

Q2: Have you ever bought underwear as a present? (Sample size=562)

	All	Male N=299	Female N=263
Yes (to SQs)	18.3%	12.4%	25.1%
No	81.7%	87.6%	74.9%

Q2SQ1: For whom have you bought underwear as a present? (Sample size=103, multiple answer)

	All	Male N=37	Female N=66
Spouse, partner	68.9%	81.1%	62.1%
Other family member	24.3%	2.7%	36.4%
Friend	30.1%	16.2%	37.9%
Workmate	7.8%	10.8%	6.1%
Club, circle, etc, friend	2.9%	2.7%	3.0%
Other	1.0%	0.0%	1.5%

Q2SQ2: What kind of underwear did you buy as a present? (Sample size=103, multiple answer)

	All	Male N=37	Female N=66
Normal	52.4%	21.6%	69.7%
Cute	40.8%	51.4%	34.8%
Sexy	25.2%	48.6%	12.1%
Other	9.7%	2.7%	13.6%

Q2SQ3: Where did you buy the underwear? (Sample size=103, multiple answer)

	All	Male N=37	Female N=66
Bricks and mortar shop	80.%	73.0%	84.8%
Internet shop	22.3%	29.7%	18.2%
Catalogue mail order	3.9%	2.7%	4.5%
Other	3.9%	5.4%	3.0%

Q3: Have you ever got underwear as a present? (Sample size=562)

	All	Male N=299	Female N=263
Yes (to SQ)	26.3%	24.1%	28.9%
No	73.7%	75.9%	71.1%

Q3SQ: From whom did you receive underwear as a present? (Sample size=148, multiple answer)

	All	Male N=72	Female N=76
Spouse, partner	48.0%	63.9%	32.9%
Friend	31.1%	22.2%	39.5%
Other family member	2.3%	20.8%	23.7%
Workmate	12.2%	6.9%	17.1%
Club, circle, etc, friend	4.1%	4.2%	3.9%
Other	3.4%	4.2%	2.6%

Q4: Where do you most often buy your own underwear? (Sample size=562)

	All	Male N=299	Female N=263
Bricks and mortar shop	77.8%	87.0%	67.3%
Internet shop	13.5%	6.0%	22.1%
Catalogue mail order	3.9%	0.3%	8.0%
Other	0.4%	0.0%	0.8%
Never bought my own underwear	4.4%	6.7%	1.9%