How to spot a herbivore boy and a carnivore boy

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One popular ranking survey from lat year was how to spot an otaku and otakette, so I wonder if this recent survey from goo Ranking into what image people have of a herbivore boy (both men and women) and a carnivore boy (both men and women).

Demographics

Between the 20th and 22nd of August 2009 1,077 members of the goo Research monitor group completed a private online questionnaire. 51.1% of the sample were male, 8.4% in their teens, 14.2% in their twenties, 26.7% in their thirties, 28.2% in their forties, 11.1% in their fifties, and 11.2% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Herbivore boys have been the subject of news features such as this one from Reuters after a marketing firm identified (the more cynical might say “invented”) the trend. I’m definitely in the herbivore category, and not just because I’m a vegetarian, although I’m sure there’s some correlation there.

Ranking result

Q1: What is your image of “herbivore boys”? (Sample size=550, male)

Rank   Score
1 Indoor type 100
2= Matches behaviour with women 74.5
2= Likes spending time in his own room 74.5
4 Has small voice 71.6
5 Gets drunk easily 63.7
6 Doesn’t do vigorous sports 57.8
7 Likes narrow-legged trousers 48.0
8 Good listener 47.1
9 Likes computer games 46.1
10 Poor at deciding which restaurant to eat at 44.1
11 Has a weakness for all the latest sweets 39.2
12= If he drinks, he prefers to drink at home 29.4
12= Takes his own lunch box, drink bottle to work, school 29.4
14= Handwritten characters are small 25.5
14= Likes getting together with the same group 25.5
16 Doesn’t really like travel 18.6
17= Loves wearing his parka 15.7
17= Likes snack sweets 15.7
19 Has lots of female friends 14.7
20 Usually wears sneakers 13.7

Q1: What is your image of “herbivore boys”? (Sample size=527, female)

Rank   Score
1 Indoor type 100
2 Likes spending time in his own room 87.0
3 Has small voice 67.8
4 Matches behaviour with women 62.3
5= Doesn’t do vigorous sports 59.6
5= Gets drunk easily 59.6
7 Likes narrow-legged trousers 58.2
8 Good listener 56.2
9 Likes computer games 52.7
10 Poor at deciding which restaurant to eat at 50.7
11 Takes his own lunch box, drink bottle to work, school 40.4
12 If he drinks, he prefers to drink at home 38.4
13 Has a weakness for all the latest sweets 29.5
14 Likes getting together with the same group 26.7
15 Goes Dutch on dates 24.7
16 Handwritten characters are small 20.5
17 Has lots of female friends 19.2
18 Doesn’t really like travel 16.4
19= Loves wearing his parka 15.8
19= Usually wears sneakers 15.8

Q2: What is your image of “carnivore boys”? (Sample size=550, male)

Rank   Score
1 Works out at the gym 100
2 Has lots of female friends 89.9
3 Outdoor type 82.0
4 Regularly goes to drinking parties 75.3
5= Good talker 59.6
5= Loud voice 59.6
7= Always praising the girls 58.4
7= Visits a tanning salon 58.4
9 Doesn’t wear a vest under shirts 57.3
10= Smooth talker 51.7
10= Likes competitive sports 51.7
12 Likes stolen love 50.6
13 Is well-known 46.1
14 Interested in cars, motorbikes 43.8
15 Has two mobile phones 28.1
16= Good at karaoke 27.0
16= Picks up the bill on dates 27.0
16= Has a long leather wallet 27.0
19 Good listener 25.8
20 Knows all about new restaurants, etc 23.6

Q2: What is your image of “carnivore boys”? (Sample size=527, female)

Rank   Score
1 Outdoor type 100
2 Works out at the gym 99.2
3 Regularly goes to drinking parties 84.3
4 Is well-known 83.5
5 Has lots of female friends 81.8
6 Loud voice 81.0
7 Good talker 73.6
8 Interested in cars, motorbikes 69.4
9 Smooth talker 60.3
10 Likes competitive sports 59.5
11 Always praising the girls 55.4
12 Picks up the bill on dates 50.4
13 Good at karaoke 38.0
14 Loves junk food 34.7
15 Good listener 33.9
16 Knows all about new restaurants, etc 30.6
17 Doesn’t wear a vest under shirts 28.1
18 Likes stolen love 26.4
19= Visits a tanning salon 23.1
19= Likes getting his photograph taken 23.1
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5 comments »

  1. darg said,
    October 19, 2009 @ 22:39

    Hey Ken- just as a note, 顔が広い means that someone is well known/well connected, not that they have a broad face – makes a little more sense that way! :P

    • Ken Y-N said,
      October 19, 2009 @ 22:49

      Damn, I knew that had to be an idiom, but I just didn’t bother looking it up! I’ll fix that.

  2. PeterD said,
    October 21, 2009 @ 03:20

    Under both herbivore listings, you have intelligent as the first category. I don’t see that on the Japanese version. Both men and women seem to list インドア派 as the top listing. I a translating this as “indoor clique”, which would seem to be the same as the ranking saying wanting to spend time in their own room? Does it actually mean intelligent?

  3. Ken Y-N said,
    October 21, 2009 @ 07:28

    PeterD, you’re absolutely right! When I first translated it in my head it was “Indoor type” to contrast the “Outdoor type” for the carnivores, but when I actually typed it out for some reason I read it as インテリ系!

  4. PeterD said,
    October 21, 2009 @ 08:06

    Thanks for doing these. I enjoy reading them. And once a quarter, I have to do a presentation for my Japanese class – and I often use one of these rankings as what I present on. I may be doing herbivore/carnivore for the presentation I have to do next week.

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