Fremantling the hotel amenities

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Do you take hotel room amenities back home with you? graph of japanese statisticsMy wife’s especially bad, and it’s rubbed off on me now, for cleaning out the shampoo, shoe shine clothes, laundry bags and all other freebies in a hotel room, so I was keen to see this survey from iShare on hotel amenities to see what the average Japanese thinks about such activity.

Demographics

Between the 14th and 17th of September 2009 506 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.1% of the sample were male, 36.4% in their twenties, 28.1% in their thirties, and 35.6% in their forties.

In case you’re wondering what Fremantle is doing in the headline, it’s a word that’s stuck in my brain ever since I read The Meaning of Liff by Douglas Adams back when I was in school. I’d be interested to know if any of my readers know the word.

Research results

Q1: Are you a stickler for cleanliness? (Sample size=506)

  All Male
N=279
Female
N=227
Very much so 4.5% 4.7% 4.4%
To some extent 37.0% 34.4% 40.1%
Not too bothered 52.4% 54.1% 50.2%
Not bothered at all 6.1% 6.8% 5.3%

Q2: Have you ever stayed in a hotel that had shampoo, body soap, other amenities laid out? (Sample size=506)

  All Male
N=279
Female
N=227
Yes (to SQs) 89.9% 84.6% 96.5%
No 10.1% 15.4% 3.5%


Q2SQ1: Even when you stay in a hotel that has shampoo, body soap, other amenities laid out, do you bring your own amenities with you? (Sample size=455)

  All Male
N=236
Female
N=219
Always bring 14.1% 9.3% 19.2%
Often bring 26.8% 19.1% 35.2%
Don’t bring 59.1% 71.6% 45.7%

The cleanliness-obsessed were more likely to bring their own amenities with them.

Q2SQ2: Have you ever felt that the amenities, etc in a hotel room were good? (Sample size=455)

  All Male
N=236
Female
N=219
Yes 40.9% 35.6% 46.6%
No 59.1% 64.4% 53.4%

Q2SQ3: If allowed, do you take the amenities back home with you? (Sample size=455)

  All Male
N=236
Female
N=219
Always take 13.4% 8.5% 18.7%
Often take 26.8% 21.2% 32.9%
Sometimes take 43.7% 47.9% 39.3%
Never take 16.0% 22.5% 9.1%

Q3: Are you particular about what shampoos, make-up, etc you wash with, apply on your skin etc? (Sample size=506)

  All Male
N=279
Female
N=227
Very particular 10.1% 5.4% 15.9%
Somewhat particular 33.8% 22.6% 47.6%
Not really particular 41.3% 49.1% 31.7%
Not particular at all 14.8% 22.9% 4.8%
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3 comments »

  1. Janne said,
    October 9, 2009 @ 09:54

    Don’t remember fremantle. I do remember “Throckmorton – the soul of a deceased madman that inhabits toasters”. And “Pelota – a South American ball game where you whack balls against a wall with a stout wooden bat until the prisoner confesses”

    Fun book. Wonder if I still have it somewhere.

  2. The Overthinker said,
    October 9, 2009 @ 11:50

    Fremantle is the name of the area (port) of Perth where Australia defended the America’s Cup, so I have no idea what it means here.

  3. Janne said,
    October 9, 2009 @ 12:20

    “The meaning of Liff” is a book by Douglas Adams where he paired strange or evocative place names with features and situations that don’t have a name. Sounds strange, but the result was sometimes hilarious.

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2 Trackbacks \ Pings »

  1. January 9, 2010 @ 14:26

    [...] I don’t buy any pens, instead I usually fremantle them on business trips. [...]

  2. November 2, 2010 @ 23:02

    [...] iShare took a look at bringing amenity goods to hotels, the reverse of a survey from last year on taking amenity goods home. [...]