世論 What Japan Thinks

Having looked earlier at television recording habits, here’s an interesting look at what people do next from iShare, when they asked people how they consumed recorded television.

Demographics

Between the 19th and 24th of August 2009 591 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 57.0% of the sample were male, 35.2% in their twenties, 31.3% in their thirties, and 33.5% in their forties.

Since we got our hard disk DVD recorder the amount of recorded television has increased, but my watching has decreased! At least blank DVDs are reasonably-priced and don’t take up quite as much space as the millions of VHS tapes lying around the house…

Research results

Q1: Do you have a device for recording television programs? (Sample size=591)

	All	Male N=337	Female N=254
Yes (to SQs)	81.0%	80.1%	82.3%
No	19.0%	19.9%	17.7%

Everyone who had such a device had recorded television programs on it.

Q1SQ1: About how often do you record television programs? (Sample size=414)

	All	Male N=229	Female N=185
Every day	24.9%	26.6%	22.7%
Once a week or more	49.8%	48.5%	51.4%
Once a month or more	15.0%	16.6%	13.0%
Once every six months or more	6.8%	7.0%	6.5%
Once a year or more	1.9%	0.9%	3.2%
Less than once a year	1.7%	0.4%	3.2%

Q1SQ2: How soon after recording television programs do you most often watch them? (Sample size=414)

	All	Male N=229	Female N=185
Same day	5.8%	6.1%	5.4%
Next day	11.8%	9.6%	14.6%
Within a week	48.6%	51.5%	44.9%
Within a month	25.8%	25.8%	25.9%
Within six months	6.3%	5.7%	7.0%
After six months or more	1.7%	1.3%	2.2%

Q1SQ3: Have you ever kept a recorded but unwatched television program for over a year? (Sample size=414)

	All	Male N=229	Female N=185
Yes	58.7%	58.1%	59.5%
No	41.3%	41.9%	40.5%

Q1SQ4: Have you ever recorded over an unwatched television program? (Sample size=414)

	All	Male N=229	Female N=185
Yes	49.5%	49.3%	49.7%
No	50.5%	50.7%	50.3%

The wording of the question above implies a deliberate overwriting, rather than accidental. For people with hard disk-based recorders, I presume deleting unwatched files would fall into the same category.

Q2: If you were to buy a new television recording device, do you think you’d record more television than you do now? (Sample size=591)

	All	Male N=337	Female N=254
Yes	14.4%	12.5%	16.9%
No	85.6%	87.5%	83.1%