世論 What Japan Thinks

There’s a lot of interesting data in this short survey from Marsh Inc and reported on by japan.internet.com into recording television programs, although I’d like to have seen a larger sample size and a more detailed look at some of the data.

Demographics

Between the 27h and 30th of August 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 2.0% in their teens, 18.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

The more detailed information I’d like (perhaps I’ll get it some time from goo Research’s regular digital TV survey?) is to see if people are currently buying either DVD or Blu-Ray recorders for their digital terrestrial decoders or for their recording capabilities, as it can be seen in Q1SQ2 that the recorders based around the dead HD DVD format are just as popular for time-shifting as Blu-Ray devices. With the analog switch-off less than two years away (24th July 2011), many of the almost one-in-three still using tape are going to find themselves in some trouble, I suspect.

I watch more real-time television – I use the weekends to catch up on stuff I’ve missed.

Research results

Q1: Do you record television programs? (Sample size=300)

Yes (to SQs)	78.0%
No	22.0%

Q1SQ1: Do you watch more television in real-time or time-shifted? (Sample size=234)

Almost all real-time	28.2%
More real-time	26.9%
About the same	16.7%
More time-shifted	19.7%
Almost all time-shifted	8.5%

Q1SQ2: What devices do you use to record television? (Sample size=234, multiple answer)

	Votes	Percentage
DVD, hard disk recorder	125	53.4%
Video recorder (VCR)	74	31.6%
Computer	23	9.8%
Blu-Ray recorder	19	8.1%
HD DVD recorder	18	7.7%
One Seg mobile phone	8	3.4%
Other	12	5.1%
Don’t know	0	0.0%