Personal learning process in Japan

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Here’s a rather interesting survey from goo Research and Keio University’s SFC Research Centre into information sources for the personal learning process.

Demographics

Between the 15th and 18th of May 2009 1,050 members of the goo Research consumer monitor group completed a private internet-based questionnaire. 50.4% of the sample were female, 20.3% in their teens, 19.7% in their twenties, 19.6% in their thirties, 20.2% in their forties, and 20.2% aged fifty or older.

Online lessons with eduFireAs a resident of Japan, one problem I have in the office with officially-sponsored learning is that it is all in Japanese! However, one great way to avoid these language problems at a low cost is provided by the company that Koichi at Tofugu works with as a tutor. The people at eduFire offer low-cost online training in a million and one topics (well, currently at least 27 major ones with lots of sub-topics) through the internet using Skype. One of Koichi’s specialities is Japanese language courses, and from what I’ve seen of his stuff, I can heartily recommend him and have confidence that the rest of the services offered will also be well worth the money. The tutors there are all available for realtime interaction, all just a mouse click away.

It’s not free, but just $29 (2,600 yen or so) gets you a one month unlimited access SuperPass for not just Japanese lessons, but lots of other courses like marketing, Confucius Philosophy, or indeed English, stuff that could cost you hundreds of thousands of yen through traditional routes. For a cheap preview, they also offer one week for one dollar, so you can give it a go with minimal risk. This is cheaper that the free lessons I’ve seen at my regional international centre, once you factor in travelling expenses, as you’re in the classroom right now!

Career stagnation is a problem that many face, so in these tough economic times $29 per month to improve your CV/resume is a cheap way to help yourself out!

Disclosure: What Japan Thinks receives a commission from eduFire for completed sign-ups.

Research results

Q1: Have you ever done any personal studying? (Sample size=1,050)

Yes (to SQs) 57.0%
No 43.0%


Q1SQ1: What was the motivation behind doing personal studying? (Sample size=598, multiple answer)

Word of mouth, recommendation, encourgement from friends, family 42.1%
Newspaper, magazine, book 35.5%
Television, radio 18.2%
Corporate information, advertising on service offering learning 15.6%
Read description of experiences on blog, SNS, etc 11.5%
Free paper, poster, etc 10.5%
User experience information on service offering learning 9.7%
Other 6.7%

Q1SQ2: After getting motivated, which of the following did you do before taking up the studying? (Sample size=598, multiple answer)

Used search site to find more information 50.7%
Discussed with friends, family 25.4%
Read a pamphlet with related information 23.6%
Contacted company regarding pricing 23.1%
Contacted company regarding study times, amount of study material, etc 20.6%
Read official web site, advertising materials 19.1%
Referred to URL, QR Code, etc in introductory mail, leaflet, etc 14.9%
Tried out a free sample lesson, preliminary interview, test, etc 14.2%
Read about user experiences, etc on official web site 13.9%
Read about user experience on blog, SNS, etc 12.5%
Contacted company regarding other matters 0.8%
Other 1.5%

Q1SQ3: What encouraged/encourages you to continue studying? (Sample size=598, multiple answer)

Word of mouth, recommendation, encourgement from friends, family 48.5%
Description of experiences on blog, SNS, etc 25.9%
Newspaper, magazine, book 21.7%
User experience information on service offering learning 21.2%
Corporate information, advertising on service offering learning 16.9%
Television, radio 12.4%
Free paper, poster, etc 4.2%
Other 4.7%

Q1SQ4: Which of the following do you think is necessary in order to continue studying? (Sample size=598, multiple answer)

Understanding from family 46.0%
Help with fees, etc 40.3%
Teacher to communicate with face-to-face 32.4%
Other students to communicate with face-to-face 26.6%
Other students to compete with 22.1%
Understanding from work 21.6%
Teacher to communicate with by email, telephone, etc 19.7%
Words of encouragement from mentors face-to-face 17.7%
Other students to communicate with by email, telephone, etc 16.9%
Words of encouragement from mentors by email, telephone, etc 15.7%
Talking about my own experiences with friends, family 12.0%
Writing about my own experiences to blog, SNS, etc 9.5%
Other 5.0%

Q1SQ5: Have you ever done any e-learning? (Sample size=598)

Yes 29.3%
No 70.7%

Q2: What factors would motivate you in your personal studying? (Sample size=1,050, multiple answer)

Other students’ test results 41.0%
Student ranking 36.8%
Service provider’s response to questions 34.8%
Fellow students’ response to questions 22.2%
Off-line meet-ups 11.5%
Other students’ individual names 4.7%
Other 4.5%

Q3: What would make it easy to ask questions when doing e-learning? (Sample size=1,050, multiple answer)

Can inquire by email, telephone 59.6%
Detailed FAQ 52.2%
Can find out what sort of person the answerer (student adviser, etc) is 36.8%
Can ask questions to the people who prepare the materials 35.3%
Blog where I can see questions from other people 31.7%
Can pose questions via video sharing sites 17.0%
Can inquire by webcam, live support 5.5%
Other 0.9%

Q4: In which fields might you like to do personal studying? (Sample size=1,050, up to three answer)

Languages 45.0%
IT 38.0%
Clinical psychology 20.7%
Career development 16.2%
Tourism 15.1%
Entrepreneurial 13.9%
MOT (Management of Technology) 12.7%
Caring 11.8%
Culture, historical monumnets 10.7%
Other medcial 9.9%
Education 9.6%
Environment, nature 9.5%
Kindergarten education 9.5%
Pharmacy 9.1%
Architecture 8.7%
Engineering 8.1%
Inter-cultural communication 7.1%
Nursing 6.8%
Agriculture 6.0%
Regional business 5.7%
International business 5.1%
Veterinarian 5.0%
Biological sciences 4.9%
Regional development 4.2%
Other financial, business 3.4%
Dentistry 3.1%

Q5: Which of the following do you feel would be the easiest group lesson format to participate in for personal studying? (Sample size=1,050)

Online group lesson with shared lesson materials, but not knowing who else is present 49.7%
Ordinary face-to-face group lessons 34.0%
Online group lesson knowing other people’s names, company affiliations, etc 9.8%
Online group lesson with web cameras where you can see everyone 5.4%
Other 1.0%

Q6: On social networking services, etc, what sorts of environments would you feel would be easy to contribute to? (Sample size=1,050, multiple answer)

Where people are talking about a topic I’m interested in 72.9%
Where friends are present 52.6%
Where submissions may be rated 28.6%
Where there is a points system, etc for highly-rated submissions 19.8%
Where communal topics, conceptual issues are presented 16.4%
Where real names are used 12.7%
Other 2.1%
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1 Comment »

  1. September 2, 2009 @ 02:45

    It’s interesting, but not surprising, to see that languages are top of the things that people would like to take up in self directed study. Also that some degree of anonymity, common in an online setting, is preferred by most learners. I’m a Japanese tutor on eduFire and I can say that there are many other positive things about self directed learning in an online environment that a survey won’t necessarily capture. One thing that I have really enjoyed is the continuity of having the same students develop their language skills with me over a period of time. It is good to see their confidence grow with their skills. EduFire’s Skype-like system (Adobe Connect) allows tutors to record lessons so students can go back to visit the lesson at any point in time, thus creating a library of class contact. The other thing is that eduFire supports a whole community of learners, so just participating in the forums and a few free lessons can have a motivating effect. Thanks for posting Ken.

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  1. September 3, 2009 @ 05:18

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