世論 What Japan Thinks

Here’s a curious look at iBridge Research Plus and reported on by japan.internet.com into wristwatches.

Demographics

On the 4th of August 2009 300 members of the iBridge Research Plus monitor group who were currently employed or students completed a private internet-based questionnaire. 73.7% of the sample were male, 15.7% in their twenties, 33.0% in their thirties, 30.7% in their forties, 19.0% in their fifties, and 1.7% in their sixties.

I have a watch, but only wear it at weekends, as during weekdays at work there are more than enough clocks in the office or the railway station, so why bother? It’s also a watch I got free for Air Miles that has had all its rhinestones fall out and its sky-blue fake leather strap is not really fitting for the business environment, and anyway it gets in the way when I type.

Research results

Q1: Do you have a wristwatch or a mobile phone? (Sample size=300)

Have both (to SQ1)	75.3%
Only have wristwatch	5.0%
Only have mobile phone	18.7%
Don’t have either	1.0%

Q1SQ1: When you go to work, school, etc, which do you take, a wristwatch or a mobile phone? (Sample size=226)

Take both (to SQ2)	77.0%
Only take mobile phone	19.9%
Only take wristwatch	0.9%
Don’t take either	0.4%
Depending on the day, sometimes take just one or the other or both	1.8%

Q1SQ2: Why do you take both? (Sample size=174, multiple answer)

	Votes	Percentage
Want to check time by my wristwatch	126	72.4%
In the habit of wearing a wristwatch	90	51.7%
Awkward to check the time on my mobile phone	52	29.9%
Wristwatch is also a fashion accessory	44	25.3%
Have a particular usage that I can only perform on a wristwatch	5	2.9%
Other	3	1.7%