世論 What Japan Thinks

This recent survey from Point On Research and reported on by japan.internet.com into mobile spam found that almost half of all Japanese are getting multiple mobile spams per day.

Demographics

On the 21st of June 2009 800 members of the Point On Research monitor panel completed a private mobile phone-based questionnaire. The sample was exactly 50:50 male and female, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fiftise.

Note that in May a similar survey found a smaller percentage of people getting mobile spam email, but goo Research’s panel is primarily PC internet-based, whereas this sample is for mobile users, who tend to be heavy users, thus more exposure to sites that might be inclined to spam.

Research results

Q1: About how much mobile phone spam email do you get? (Sample size=800)

10 or more per day (to SQs)	27.5%
Several per day (to SQs)	18.5%
One per day (to SQs)	2.9%
One to three per week (to SQs)	5.3%
One to three per month (to SQs)	3.6%
Very rarely (to SQs)	28.7%
Never	11.1%
Don’t know	2.4%

Q1SQ1: Have you ever opened mobile phone spam email? (Sample size=688)

Don’t usually use email at all	0.3%
Open them all	30.2%
Often open them	14.7%
Occasionall open them	26.3%
Don’t open them	28.5%

Q1SQ2: What do you feel about mobile phone spam email? (Sample size=688)

Look forward to it	0.3%
OK to get occasionally	1.5%
Don’t feel anything	5.2%
A little unsettling	9.3%
Unsettling	23.5%
Completely unsettling	60.2%