世論 What Japan Thinks

Looking at this survey from goo Research and reported on by japan.internet.com into mobile phones, with this particular report focusing on video content, I find it quite surprising that downloaded content is almost as popular as the free over-the-air television broadcasts, and that content converted to mobile format is also not that uncommon.

Demographics

Between the 3rd and 7th of July 2009 1,065 members of the goo Research monitor group completed a private internet-based questionnaire. 53.4% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 20.9% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.4% aged sixty or older.

It is very curious that 16.3% do not have a mobile phone – the usual percentage is around 5%. Has goo Research recently changed the demographic balance of their monitor panel?

My biggest surprise was from Q2SQ2, in that just 15% said they watched while commuting, and even less at other times on the move. I have heard that it is seen as a little embarrassing to be watching TV on the train for some people, but I’d like to see a more detailed survey on that. Indeed, it has been quite a while since I’ve translated a survey on in-train activities.

Research results

First of all, 174 people, or 16.3% did not have a mobile phone. The folloing question were asked of the remaining 891 people.

Q1: Have you ever listened to music (excluding ring tones) on your mobile phone? (Sample size=891)

Yes	54.9%
No	44.2%
Don’t know	0.9%

Q2: Have you ever watched moving pictures on your mobile phone? (Sample size=891)

Yes (to SQs)	53.6%
No	45.5%
Don’t know	0.9%

Q2SQ1: What kinds of moving pictures have you watched on your mobile phone? (Sample size=478, multiple answer)

	Votes	Percentage
Movie taken by my mobile phone	342	71.5%
Television (One Seg, etc)	285	59.6%
Mobile-oriented video distribution site video	255	53.3%
PC, etc content converted for mobile phone use	132	27.6%
Other	4	0.8%

Q2SQ2: At what times have you watched moving pictures on your mobile phone? (Sample size=478, multiple answer)

	Votes	Percentage
When I have free time at home	256	53.6%
When I have free time when out	156	32.6%
Break time at work, school	95	19.9%
Before bed	94	19.7%
While commuting	72	15.1%
When I want to watch a topical video	61	12.8%
While on the move (except commuting)	40	8.4%
When outside on days off	36	7.5%
Before morning commute	34	7.1%
Other	4	0.8%
Almost never watch	65	13.6%