Japanese girls love big mechs too

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Following on from yesterday’s look at Neon Genesis Evangelion, lets look today with iShare again at big mech anime, or cartoons of giant robots knocking lumps out of each other for those not familiar with the technical terms.

Demographics

Between the 11th and 16th of June 2009 600 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.7% of the sample were male, 35.8% in their twenties, 29.5% in their thirties, and 34.7% in their forties.

I’m not sure what Atom Boy is doing in Q1SQ2, and if he is included, why not Doraemon too?

A Gundam robot in Tokyo is one of the capital’s attempts to sway the Olympic committee into picking Japan for 2016. Here’s a video of it in action:


Research results

Q1: Have you ever watched mech robot special effects, animations, other works? (Sample size=600)

  All Male
N=340
Female
N=260
Yes, often watch (to SQ1, SQ2, SQ3, SQ4) 8.3% 7.9% 8.8%
Yes, sometimes watch (to SQ1, SQ2, SQ3, SQ4) 15.8% 16.8% 14.6%
Used to watch, but not now (to SQ1, SQ2, SQ3, SQ4) 31.8% 35.3% 27.3%
Never watched 44.0% 40.0% 49.2%


Q1SQ1: From what age did you watch mech works? (Sample size=336)

  All Male
N=204
Female
N=132
From under 10 years old 61.6% 61.3% 62.1%
From 10 to 14 years old 28.3% 29.9% 25.8%
From 15 to 19 years old 6.5% 6.4% 6.8%
From 20 years old or older 3.6% 2.5% 5.3%

Q1SQ2: Which of the following mech works do you know? (Sample size=336, multiple answer)

  All Male
N=204
Female
N=132
Gundam series 61.9% 65.7% 56.1%
Neon Genesis Evangelion 46.1% 48.0% 43.2%
Time Bokan series, (Yatterman, etc) 43.5% 43.6% 43.2%
Mazinger series (Mazinger Z, Tranzor Z, etc) 39.0% 47.1% 26.5%
Kamen Rider series 38.4% 35.8% 42.4%
Macross series 38.4% 41.2% 34.1%
Getter Robo series 31.2% 41.7% 15.2%
Patlabor 28.9% 33.3% 22.0%
Atom Boy 26.8% 27.0% 26.5%
Tetsujin 28-go 21.7% 23.5% 18.9%
Armored Trooper VOTOMS 18.2% 22.1% 12.1%
Eureka Seven 16.4% 14.2% 19.7%
Space Runaway Ideon 16.1% 18.6% 12.1%
Transformers series 14.9% 13.7% 16.7%
Genesis of Aquarion 11.0% 10.3% 12.1%
Other 8.6% 5.9% 12.9%
None 1.2% 1.0% 1.5%

Q1SQ3: What do you find attractive regarding mech works? (Sample size=336, multiple answer)

  All Male
N=204
Female
N=132
Story 61.6% 60.3% 63.6%
The mechs themselves 60.4% 70.6% 44.7%
World view 54.2% 53.4% 55.3%
Characters other than the mechs 42.3% 36.3% 51.5%
Battle scenes 41.1% 46.6% 32.6%
Dialogue 19.0% 18.6% 19.7%
Other 2.7% 3.4% 1.5%

Q1SQ4: Have you ever bought any mech-related goods, DVDs, etc? (Sample size=336)

  All Male
N=204
Female
N=132
Yes (to SQ5, SQ6) 53.0% 54.4% 50.8%
No 47.0% 45.6% 49.2%


Q1SQ5: In total, how much have you spent on mech-related goods, DVDs, etc? (Sample size=178)

  All Male
N=111
Female
N=67
Under 5,000 yen 19.7% 20.7% 17.9%
5,000 to 9,999 yen 9.6% 9.9% 9.0%
10,000 to 29,999 yen 22.5% 23.4% 20.9%
30,000 to 49,999 yen 15.2% 15.3% 14.9%
50,000 to 99,999 yen 8,4% 9.9% 6.0%
100,000 yen or more 24.7% 20.7% 31.3%

Q1SQ6: Have you ever bought on sale on internet-only mech-related goods, DVDs, etc? (Sample size=178)

  All Male
N=111
Female
N=67
Yes 28.7% 27.0% 31.3%
No 71.3% 73.0% 68.7%
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1 Comment »

  1. December 31, 2009 @ 13:54

    I’m really surprised so many japanese girls like mechs! Who would have ever thought so many like that sort of thing. Obviously its less than guys, but still quite a few of them seem to like it.

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