Comments on: Mouth-watering Japanese television advertisements http://whatjapanthinks.com/2009/07/12/mouth-watering-japanese-television-advertisements/ From kimono to keitai; research Japanese facts and figures through translated opinion polls and surveys. Thu, 10 Apr 2014 22:29:01 +0000 hourly 1 http://wordpress.org/?v=3.8.2 By: Phil http://whatjapanthinks.com/2009/07/12/mouth-watering-japanese-television-advertisements/comment-page-1/#comment-172814 Thu, 16 Jul 2009 04:18:14 +0000 http://whatjapanthinks.com/?p=2233#comment-172814 Japanese advertisers seem to know the TV market much better than overseas counterparts. Given the extremes of the intelligence spectrum, the higher extreme are least likely to be watching TV, so several percentage points >50% of the audience is below the mean intelligence. Of course this is not a new observation, but Japanese CMs seem to play exactly to this area of the market. At least i hope that is who they are aiming at….
especially those consumer loan company manner advertisements…

Actually I’m interested in this survey ‘cos there were 2 CMs recently that genuinely appealed to me, first time i can remember that happening. One was a compact SLR-like digital camera that was almost what i was looking for, but not quite so i wont be buying it. The other one, i forget what is was, i really wonder what it was, i would like to buy it if i remember. The economy must be really bad if people are spending money to try and sell to me.

]]> By: Toki Doki http://whatjapanthinks.com/2009/07/12/mouth-watering-japanese-television-advertisements/comment-page-1/#comment-172335 Tue, 14 Jul 2009 04:58:18 +0000 http://whatjapanthinks.com/?p=2233#comment-172335 Astonishing juvenile. How embarrassing to be an advertising executive in Japan selling these, or the corporate marketing people who purchase this junk.

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