By Ken Y-N ( July 1, 2009 at 00:06)
· Filed under Business, Polls
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The pink bunny is the mascot character of the not-very-sadly missed English school, Nova, which succumbed to market forces last year, although the name has been bought out and the rabbit has returned from the grave and been spotted in television advertisements. The survey presented here is from iShare, where they looked at bankruptcy.
Demographics
Between the 9th and 12th of June 2009 558 mobile phone-owning members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.9% of the sample were male, 38.4% in their twenties, 31.2% in their thirties, and 30.5% in their forties.
If I’ve made mistakes in identifying any of the companies in Q2, please send me corrections and I’ll update as required!
I don’t think any English-speaking foreigners in Japan could have been surprised at Nova’s demise, as it had been ailing for many a month and it was quite frankly a mercy killing when the rabbit finally shuffled off this mortal coil.
Research results
Q1: Do you regularly check stock prices? (Sample size=558)
| |
All |
Male
N=301 |
Female
N=257 |
| Just check the Nikkei Stock Average |
14.2% |
18.6% |
8.9% |
| Also check individual stock prices |
11.3% |
14.0% |
8.2% |
| Don’t look at any prices |
74.6% |
67.4% |
82.9% |
Next, they were shown a list of companies that have gone bankrupt or otherwise been bought out, merged, etc, in the last few years. They were Suruga Corporation (construction), Lehman Brothers (investment services), Hokkaido Takushoku Bank (banking), Yamaichi Securities (securities trading), Sogo (department store), Sogo Denki (electrical superstore), Kyoei Life Insurance (insurance), Chiyoda Mutual Life Insurance (insurance), Mycal (supermarket), Miki.co (jewelry), Marui Imai (supermarket), Life (home centre), Nova (English teaching), Cesar Corporation (construction), Haruyama Chain (clothing), Nagazakiya (clothing).
Q2: Were you surprised when any of the above companies declared bankruptcy, etc? (Sample size=558)
| |
All |
Male
N=301 |
Female
N=257 |
| Yes (to SQ) |
54.7% |
51.8% |
58.0% |
| No |
45.3% |
48.2% |
42.0% |
Q2SQ: Which of the companies were you surprised to hear about them declaring bankruptcy, etc? (Sample size=305, multiple answer)
| |
All |
Male
N=156 |
Female
N=149 |
| Yamaichi Securities |
56.1% |
56.4% |
55.7% |
| Sogo |
49.5% |
48.1% |
51.0% |
| Nova |
48.9% |
46.8% |
51.0% |
| Mycal |
31.5% |
30.8% |
32.2% |
| Nagasakiya |
20.7% |
23.7% |
17.4% |
| Hokkaido Takushoku Bank |
20.3% |
18.6% |
22.1% |
| Chiyoda Mutual Life Insurance |
18.0% |
15.4% |
20.8% |
| Miki.co |
17.4% |
14.1% |
20.8% |
| Life |
17.4% |
21.2% |
13.4% |
| Marui Imai |
14.4% |
13.5% |
15.4% |
| Haruyama Chain |
10.8% |
11.5% |
10.1% |
| Cesar Corporation |
7.5% |
7.7% |
7.4% |
| Kyoei Life Insurance |
4.6% |
3.58% |
5.4% |
| Suruga Corporation |
3.9% |
5.1% |
2.7% |
| Sogo Denki |
2.3% |
2.6% |
2.0% |
Q3: Which of the following food manufacturing-related companies do you think is the least likely to go bankrupt? (Sample size=558)
| |
All |
Male
N=301 |
Female
N=257 |
| Japan Tobacco (cancer sticks, frozen foods, beverages) |
26.3% |
28.9% |
23.3% |
| Aji no Moto (condiments) |
13.3% |
14.3% |
12.1% |
| Asahi Beer (beer) |
11.3% |
10.3% |
12.5% |
| Kirin Holdings (beer) |
10.4% |
11.3% |
9.3% |
| Kikkoman (soy sauce) |
7.0% |
4.3% |
10.1% |
| Nippon Ham (ham) |
2.9% |
3.3% |
2.3% |
| Sapporo Holdings (beer) |
1.6% |
2.0% |
1.2% |
| Nichirei (processed food) |
0.7% |
1.0% |
0.4% |
| Meiji Holdings (milk-based products) |
0.7% |
0.7% |
0.8% |
| Takara Holdings (alcohol, seasonings) |
0.4% |
0.7% |
0.0% |
| None of them |
25.4% |
23.3% |
28.0% |
Q4: Which of the following electrical device-related companies do you think is the least likely to go bankrupt? (Sample size=558)
| |
All |
Male
N=301 |
Female
N=257 |
| Panasonic |
26.0% |
29.9% |
21.4% |
| Sony |
13.1% |
10.6% |
16.0% |
| Canon |
7.5% |
11.0% |
3.5% |
| Hitachi |
6.3% |
8.0% |
4.3% |
| Sharp |
4.8% |
3.3% |
6.6% |
| Toshiba |
4.5% |
3.3% |
5.8% |
| Mitsubishi |
3.8% |
4.0% |
3.5% |
| Fujitsu |
2.9% |
2.7% |
3.1% |
| None of the above |
31.2% |
27.2% |
35.8% |
Q5: Which of the following service, communication-related companies do you think is the least likely to go bankrupt? (Sample size=558)
| |
All |
Male
N=301 |
Female
N=257 |
| NTT docomo (mobile carrier) |
57.0% |
62.1% |
51.0% |
| Dentsu (advertising) |
11.1% |
12.0% |
10.1% |
| Yahoo! (internet) |
6.1% |
4.3% |
8.2% |
| SoftBank (mobile carrier) |
2.3% |
2.3% |
2.3% |
| Konami (game software) |
1.4% |
0.7% |
2.3% |
| None of the above |
22.0% |
18.6% |
26.1% |
Q6: Do you think there is a danger of your own employer going bankrupt? (Sample size=558)
| |
All |
Male
N=301 |
Female
N=257 |
| Considerable danger |
12.4% |
14.3% |
10.1% |
| Am uneasy |
32.8% |
36.2% |
28.8% |
| Seems to be OK |
24.2% |
28.2% |
19.5% |
| Not employed by a corporation |
30.6% |
21.3% |
41.6% |
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