By Ken Y-N ( June 25, 2009 at 23:21)
· Filed under Internet, Mobile, Polls
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I do like the word faffing, but a more literal and correct translation of the title of this survey from MyVoice would be filling free time with mobile content.
Demographics
Over the first five days of June 2009 exactly 15,000 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 15% in their twenties, 36% in their thirties, 29% in their forties, and 18% aged fifty or older.
I save up all my faffing about for the PC internet; the only mobile internet I use is the very occasional dictionary and the even more occasional downloading of deco-mail artwork.
I must apologise for Q6, as it’s a horribly convoluted question, but I hope it makes sense!
Research results
Q1: When you have free time to fill, how often do you view, use mobile phone internet sites? (Sample size=15,000)
| A number of times a day |
18.8% |
| Once per day |
8.0% |
| Once every two or three days |
4.3% |
| Once every four or five days |
1.6% |
| Once a week |
3.4% |
| Few times a month |
5.7% |
| Almost never |
21.4% |
| Never |
32.3% |
| Don’t have a mobile phone |
4.5% |
Q2: About how long on average per day do you spend on these sites? (Sample size=those who use mobile internet sites to fill time)
| 5 minutes or less |
32.1% |
| 5 to 10 minutes |
21.1% |
| 10 to 15 minutes |
10.l6% |
| 15 to 30 minutes |
8.3% |
| 30 minutes to 1 hour |
7.1% |
| 1 to 1 and a half hours |
2.7% |
| 1 and a half to 2 hours |
1.1% |
| 2 to 3 hours |
0.7% |
| More than three hours |
1.0% |
| No answer |
15.2% |
It’s not really clear if this is per day of usage or averaged over the days one uses and doesn’t use such sites. Judging by the high percentage of “no answer”, the respondents were confused too.
Q3: When do you visit these sites? (Sample size=those who use mobile internet sites to fill time, multiple answer)
| Midnight to 0:59 |
9.0% |
| 1:00 to 1:59 |
5.1% |
| 2:00 to 2:59 |
2.6% |
| 3:00 to 3:59 |
1.7% |
| 4:00 to 4:59 |
0.9% |
| 5:00 to 5:59 |
1.2% |
| 6:00 to 6:59 |
2.6% |
| 7:00 to 7:59 |
6.8% |
| 8:00 to 8:59 |
8.7% |
| 9:00 to 9:59 |
5.6% |
| 10:00 to 10:59 |
7.0% |
| 11:00 to 11:59 |
5.8% |
| 12:00 to 12:59 |
23.0% |
| 13:00 to 13:59 |
10.3% |
| 14:00 to 14:59 |
9.0% |
| 15:00 to 15:59 |
10.6% |
| 16:00 to 16:59 |
8.2% |
| 17:00 to 17:59 |
9.8% |
| 18:00 to 18:59 |
13.6% |
| 19:00 to 19:59 |
12.8% |
| 20:00 to 20:59 |
14.8% |
| 21:00 to 21:59 |
15.7% |
| 22:00 to 22:59 |
16.2% |
| 23:00 to 23:59 |
16.0% |
| No answer |
18.1% |
Q4: When you have just a little time to fill, such as when waiting for someone, what kinds of sites do you view or use? (Sample size=those who use mobile internet sites to fill time, multiple answer)
| News |
48.8% |
| Weather |
31.4% |
| Sports |
17.1% |
| Entertainment information |
16.8% |
| Games |
14.0% |
| Communication-related |
13.8% |
| Traffic information |
9.9% |
| Hobby information |
8.1% |
| Eating out, coupons |
7.9% |
| Surveys, promotional campaigns |
7.0% |
| Auctions |
6.8% |
| Music |
6.1% |
| Shopping |
5.9% |
| Financial information |
5.4% |
| Local information |
4.2% |
| Fortune telling |
4.1% |
| Cinema-related |
2.7% |
| Travel, accommodation |
2.7% |
| Mobile phone novels |
2.2% |
| Video |
2.1% |
| Mobile phone comics |
1.7% |
| Other |
5.9% |
| Don’t use anything to fill short periods of time |
4.7% |
| No answer |
16.1% |
Q5: When you have a lot of time to fill, such as in trains or when at home, what kinds of sites do you view or use? (Sample size=those who use mobile internet sites to fill time, multiple answer)
| News |
27.1% |
| Games |
16.2% |
| Communication-related |
12.6% |
| Weather |
12.5% |
| Sports |
10.7% |
| Entertainment information |
9.9% |
| Shopping |
6.5% |
| Hobby information |
6.2% |
| Auctions |
6.1% |
| Surveys, promotional campaigns |
5.7% |
| Eating out, coupons |
5.6% |
| Traffic information |
5.1% |
| Music |
5.0% |
| Financial information |
3.9% |
| Video |
3.7% |
| Local information |
3.4% |
| Mobile phone novels |
3.0% |
| Travel, accommodation |
3.0% |
| Fortune telling |
2.9% |
| Cinema-related |
2.5% |
| Mobile phone comics |
2.1% |
| Other |
4.5% |
| Don’t use anything to fill long periods of time |
24.4% |
| No answer |
16.6% |
Q6: When you have a long period of time to fill by using mobile phone sites, which of the following do you do? (Sample size=those who use mobile internet sites to fill long periods of time)
| Start from a long time-filler site |
14.8% |
| Begin with a short time-filler site, then move to a long time-filler |
21.1% |
| Begin with a short time-filler site, then search for another fun site |
10.2% |
| Start surfing through various sites to see if I find something fun |
9.2% |
| Don’t do anything particularly different when I have long or short periods of free time |
37.6% |
| Other |
5.6% |
| No answer |
1.6% |
Read more on: faffing,
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Hey, is this a dialect thing (or just engRish) to call mobile content (non-count noun) as “mobile contentS” (コンテンツ)?
It’s probably because I see the Japanese コンテンツ so often that I have forgotton English…
But, as well as being the uncountable noun, content is also short for “an item of content”, such as a single ringtone, image, or Flash game.
Thinking about it further, the specific use in the link to the survey was very clumsy, so I rewrote it and used “mobile content” as it sounds better in the context.
Konnichiwa, I found your blog interesting, would you like to do a link exchange with me? you can take a look at my blog and reply then ^^
Ja ne ^^