Standby blog topics in Japan

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Yesterday was Sunday, but I was all jet-lagged, so please forgive me this post of postponed silliness (only mildly silly in itself, but I find the vast majority of Japanese blogs make Twitter look like Shakespeare) from goo Ranking into standby topics used in blogs, for both men and women.

Demographics

Between the 21st and 25th of May 2009 1,082 members of the goo Research monitor group completed a private internet-based questionnaire. 51.4% of the sample were male, 7.3% were in their teens, 16.0% in their twenties, 28.1% in their thirties, 27.9% in their forties, 10.8% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. In this case, obviously 100% of the Japanese online population does not blog!

It’s a bit of a short survey, but after posting a detailed look at blogging habits I did comment about politics not featuring in the list of subjects, but here politics makes an appearance.

I should have some of them ready for when I have jet-lag…

Ranking result

Q: When writing your blog, what standby source of topics do you use? (Sample size=556, male)

Rank Score
1What I did today, encounters I had100
2Impressions of a movie, television program, animation I saw67.6
3Favourite product, service56.5
4Impressions of today’s food52.8
5Product, service I want to recommend46.3
6Political news45.4
7Financial news44.4
8Sports news39.8
9What I bought today36.1
10Entertainment gossip35.2

Q: When writing your blog, what standby source of topics do you use? (Sample size=526, female)

Rank Score
1What I did today, encounters I had100
2Impressions of today’s food72.8
3Favourite product, service54.3
4Impressions of a movie, television program, animation I saw51.0
5Product, service I want to recommend50.3
6What I bought today46.4
7Impressions of a comic, book I read34.4
8Impressions of a music I listened to34.4
9Entertainment gossip28.5
10What my boyfriend, family did today27.8
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