Digital signage and in-train television in Japan
Here’s a whole lot of buzzwords relating to the business of digital signage, the subject of a survey conducted by iBridge Research Plus and reported on by japan.internet.com.
Demographics
On the 8th of June 2009 300 members of the iBridge monitor group resident in the Tokyo area completed an internet-based questionnaire. 50.7% of the sample were male, 15.3% in their twenties, 33.0% in their thirties, 33.7% in their forties, 14.3% in their fifties, and 3.7% aged sixty or older.
In Q1 I present both the English and the Japanese. For my readers who don’t understand Japanese, you’ll just have to take my word on the difference between “sign” and “signage” or “bulletin board” and “board”. For my readers who do understand, I cannot explain the difference in usage between “sign” and “signage” or “bulleting board” and “board”, except that’s just how the buzzwords have been coined!
In Q2, a number of the Tokyo lines have television screens in them that display information such as upcoming stops, platform exit information, news and advertising, colloquially known as the “Train Channel”.
Research results
Read more on: buzzword,ibridge research plus,signageQ1: Which of the following technical terms have you heard? (Sample size=300, multiple answer)
日本語 English Votes Percentage 電子広告板 Electronic advertising sign 104 34.7% 電子ポスター/td> Electronic poster 95 31.7% デジル提示版 Digital bulletin board 86 28.7% 電子ボード Electronic board 80 26.7% 電子ディスプレイ Electronic display 78 26.0% 電子提示版システム Electronic bulletin board system 73 24.3% 電子看板システム Electronic billboard system 61 20.3% デジタルPOP Digital POP 56 18.7% デジタルサイン Digital sign 47 15.7% デジタルコンテンツ配信システム Digital content distribution system 47 15.7% 電子情報ボード Electronic information board 42 14.0% デジタルサイネージ Digital signage 8 2.7% インタラクティブサイネージ Interactive signage 4 1.3% デジタル表示サイネージ Digital display signage 4 1.3% ダイナミックサイネージ Dynamic signage 1 0.3% Never heard of any 106 35.3% Q2: Have you ever seen the “Train Channel” in a train carriage? (Sample size=300)
Yes (to SQ) 59.3% No 40.7% Q2SQ: What information on the Train Channel do you find useful? (Sample size=178, multiple answer)
Votes Percentage Weather forecast 131 73.6% Delays and other transport information 123 69.1% Train line interchange information 112 62.9% Next station details 106 59.6% Route map 94 52.8% Text news 84 47.2% Advertisements 23 12.9% Other 14 7.9% None of the above are useful 0 0.0%
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