Another regular survey today from goo Research, this time being the 10th electronic cash survey, as reported on by japan.internet.com.
Between the 1st and 4th of June 2009 1,106 members of the goo Research monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.6% in their teens, 18.4% in their twenties, 21.2% in their thirties, 16.3% in their forties, and 27.5% aged fifty or older.
The only electronic cash I use is at the work canteen and shop, which isn’t really electronic cash, I would argue; it uses the corporate credit card and gets charged through to my credit card just like a normal transaction – electronic cash to me has a rechargeable sum of cash stored in the card that gets subtracted from as you use. However, I don’t think this survey made such a subtle distinction.
Note that the survey concentrates on chipped credit cards, not mobile phones with the same chips.
Q1: Do you have an Edy, Suica or other contactless IC chipped credit card sized electronic cash card? (Sample size=1,106)
Yes 52.6% Used to, but not now 4.4% Never had one 40.1% Don’t know what IC card-based electronic money is 2.9%
Of the 582 people who have such cards, there were 35 people who did not use the features, so the remaining 547 were asked the following questions.
Q2: Why do you use your electronic electronic cash cards? (Sample size=547, multiple answer)
Votes Percentage Can shorten payment times 349 63.8% Don’t fill up my pockets with loose change 225 41.1% Can collect points 224 41.0% Don’t need to carry cash with me 205 37.5% Can use it at shops I often visit 136 24.9% Don’t need to worry about how much money I’m carrying 82 15.0% It’s combined with a cash card, season ticket, etc 72 13.2% Convenient to have a record of spending 51 9.3% Convenient to be able to add cash without having to visit the bank 48 8.8% Safer than cash 30 5.5% Other 17 3.1%
Q3: Where do you use your electronic electronic cash cards? (Sample size=547, multiple answer)
Votes Percentage Public transport 382 69.8% Convenience stores 281 51.4% In-station shops 184 33.6% Vending machines 152 27.8% Supermarkets 111 20.3% Book stores 51 9.3% Drug stores 45 8.2% Fast food restaurants 43 7.9% Electrical superstores 40 7.3% Restaurants 29 5.3% Coffee shops 22 5.5% On-line shopping 22 5.5% Department stores 17 3.1% Taxis 9 1.6% Workplace, school cafereria, etc 8 1.5% Hospitals 2 0.4% Other 11 2.0%