Contextual blog advertisements least popular kind in Japan


Have you ever clicked contextual advertisements to the top, right, etc of search results? graph of japanese statisticsHere is the latest set of results from goo Research’s regular monthly survey into internet advertising, their sixth in the series, reported on by


Between the 25th and 28th of May 2009 1,089 members of the goo Research monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.1% in their forties, and 27.9% aged fifty or older.

I was disappointed to see (but not surprised looking at my revenue!) that links such as me urging you to buy crappy keitai straps from Japan don’t seem to find much favour with Japanese, but email newsletters being even further down the pecking order seemed a surprise, and I’m not really sure why contextual ads come dead last.

Research results

Q1: Have you ever clicked the contextual advertisements to the top, right, etc of search results? (Sample size=1,089)

Yes 69.4%
No 20.2%
Don’t know if I have 7.0%
Didn’t know there were advertisements there 3.4%

Q2: Have you ever seen contextual advertising in blogs or news articles? (Sample size=1,089)

Yes 44.8%
No 30.9%
Don’t know 24.3%

Q3: Which kinds of internet advertising makes you want to click on? (Sample size=1,089, multiple answer)

  Votes Percentage
Banner advertisements, display advertisement, Flash advertisements, etc 464 42.6%
Text advertisements in search results 341 31.3%
Affilite links introduced within articles 335 30.8%
Advertisements in email newsletters 319 29.3%
Contextual advertisements within blogs, other articles 298 27.4%
Other 47 4.3%
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1 Comment »

  1. February 16, 2011 @ 14:58

    Great Blog. Thanks for sharing the information. To Post Your Free Classified Ads @ Delhi Classifieds

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