Three in five not exploring Eco Points
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With the recent introduction of the Eco Points system of awards for buying environmentally-friendly products (although there’s still no system for spending said points), this recent survey conducted by goo Research and reported on by japan.internet.com into said Eco Points system found that digital terrestrial-ready televisions were the most popular electronics that fall under the system’s umbrella.
Demographics
Between the 20th and 22nd of May 2009 1,088 members of the goo Monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.6% in their teens, 18.0% in their twenties, 21.2% in their thirties, 16.2% in their forties, 15.8% and their fifties, and 12.1% aged sixty or older.
If you wish to take advantage of the system yourself, you need to keep both the shop receipt and the guarantee that usually comes in a green envelope. In addition, if you wish to take advantage of bonus points for getting your old items recycled, also keep the recycling receipt. You then take them all along to the appropiate desk at your local city hall (I think) to get credited the points, then wait until the rewards are decided. I saw on a program last week that they are thinking of offering regional delicacies and other over-priced tat.
Research results
Q1: Do you know about the “Eco Points” that you can receive when you buy energy-efficient home electrical items? (Sample size=1,088)
Yes (to SQ1) 66.4% Just heard the term (to SQ1) 29.2% No 4.4% Q1SQ1: Are you investigating purchasing items under the Eco Points system? (Sample size=1,040)
Currently investigating (to SQ2) 35.9% Already bought something 2.0% Already bought something, and investigating buying more (to SQ2) 2.1% Not investigating 60.0% Q1SQ1: What kinds of products are you investigating purchasing? (Sample size=395, multiple answer)
Votes Percentage Digital terrestrial broadcast-ready television 313 79.2% Refrigerator 98 24.8% Air conditioner 86 21.8%
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I am surprised as many as 3 in 5 are aware of the scheme. How often does anyone buy a new fridge or TV, once in 10 years? What’s the point of keeping your receipts and stuff for that long just to get a free stuffed toy.
I moved to a new house in April so I had to equip with everything — fridge, TV, washing machine. None of them offered Eco points. I just bought the best priced model with the features I wanted and high energy efficiency.
The department store was running its own recycle campaign where you could bring in up to six old items and exchange them for 500 yen each (or something like that, I can’t remember the details.) Between that, and the sale weekend price, and the loyalty card, I got a brilliant deal on the new equipment without any Eco points.
-I saw on a program last week that they are thinking of offering regional delicacies and other over-priced tat.-
…all individually wrapped, no doubt.
So you get points but have (initially) no way to spend them…..
Nice one Taro!