世論 What Japan Thinks

Here’s a topic that makes me purr with satisfaction, a recent survey from iShare into pet blogs which found that blogging cats were much more popular than dogs.

Demographics

Between the 14th and 19th of May 2009 565 mobile phone-owning members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.6% of the sample were male, 35.0% in their twenties, 31.7% in their thirties, and 33.3% in their forties.

I don’t read any pet blogs myself, but my wife keeps a regular watch on Nyanny Cat Cafe, some person with a cocker spaniel whose blog isn’t really interesting enough for me to look for to provide a link, and a vegan Japanese ex-resident of Edinburgh dog-owning woman.

I (well, my wife used my name) also recently won a cat photo book. In Q3, the “other” category would include alpaca, as there is a bit of an alpaca fad doing the rounds these days.

Research results

Q1: Do you have a pet? (Sample size=565)

	All	Male N=303	Female N=262
Yes (to SQ)	27.4%	22.1%	33.6%
No	72.6%	77.9%	66.4%

Q1SQ: What kind of pets do you have? (Sample size=155, multiple answer)

	All	Male N=67	Female N=88
Dog	46.5%	49.3%	44.3%
Cat	43.2%	32.8%	51.4%
Rabbit	8.4%	4.5%	11.4%
Bird	4.5%	6.0%	3.4%
Hamster	3.9%	3.0%	4.5%
Other	15.5%	19.4%	12.5%

Q2: Do you look at pet blogs? (Sample size=565)

	All	Male N=303	Female N=262
Often (to SQ)	5.1%	2.0%	8.8%
Sometimes (to SQ)	18.2%	14.2%	22.9%
Never	76.6%	83.8%	68.3%

Q2SQ: What kinds of pet blogs do you look at? (Sample size=132, multiple answer)

	All	Male N=49	Female N=83
Cat	78.8%	77.6%	79.5%
Dog	43.9%	34.7%	49.4%
Rabbit	11.4%	8.2%	13.3%
Hamster	6.8%	4.1%	8.4%
Bird	6.1%	10.2%	3.6%
Other	2.3%	4.1%	1.2%

Q3: Do you have a pet photograph collection book? (Sample size=565)

	All	Male N=303	Female N=262
Yes (to SQ)	9.0%	5.0%	13.7%
No	91.0%	95.0%	86.3%

Q3SQ: What kinds of pet photograph collection books do you have? (Sample size=51, multiple answer)

	All	Male N=15	Female N=36
Cat	62.7%	53.3%	66.7%
Dog	39.2%	46.7%	36.1%
Rabbit	7.8%	6.7%	8.3%
Hamster	7.8%	0.0%	11.1%
Bird	3.9%	6.7%	2.8%
Other	7.8%	13.3%	5.6%

Q4: Is there a pet photograph collection book that you want to buy? (Sample size=565)

	All	Male N=303	Female N=262
Yes (to SQ)	8.5%	5.6%	11.8%
No	91.5%	94.4%	88.2%

Q4SQ: What kinds of pet photograph collection books do you want? (Sample size=48, multiple answer)

	All	Male N=17	Female N=31
Cat	54.2%	52.9%	54.8%
Dog	35.4%	41.2%	32.3%
Rabbit	10.4%	17.6%	6.5%
Bird	4.2%	5.9%	3.2%
Hamster	4.2%	5.9%	3.2%
Other	10.4%	5.9%	12.9%