世論 What Japan Thinks

The “Japanese” in the title refers to the people answering the questionnaire, not the make of the computers as a few foreign names found their way into this survey from MyVoice into computer maker brand image.

Demographics

Over the first five days of May 2009 14,915 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were male, 1% in their teens, 14% in their twenties, 35% in their thirties, 30% in their forties, and 30% aged fifty or older.

It’s no surprise to me in Q5 that Apple came top, as a previous survey into design found Apple was way out in the lead.

For Q7, another survey earlier found that UMPC was actually better-known than Netbook, but here we see an almost four to one ratio of Netbook to UMPC (Ultra-Mobile PC).

Research results

Q1: How many computers do you currently have in use at home? (Sample size=14,915)

None	0.4%
One	47.1%
Two	31.4%
Three	13.0%
Four	4.4%
Five or more	3.7%

Q2: What do you use your home computers for? (Sample size=14,915, multiple answer)

Email	94.8%
Web surfing	94.4%
Internet shopping	74.1%
Internet banking	58.3%
Writing documents	54.4%
Making postcards	51.0%
Spreadsheets	41.6%
Internet auction	39.2%
Address book creation, management	39.0%
Blog, SNS update	33.9%
Listening to music CDs	32.4%
Picture editing, management	30.5%
Watching DVDs	30.0%
Music download, listening	28.0%
Online share trading	20.6%
Movie download, watching	19.6%
Family budgeting, cash management	18.7%
Online game	16.6%
Watching, recoding television	14.1%
Video editing, management	13.1%
VoIP, internet telephony	12.6%
Presentation creation	12.0%
Chat	7.6%
Other	4.4%
No answer	0.0%

Q3: Within the last three years, what kinds of computers have you bought? (Sample size=14,915, multiple answer)

Notebook	39.9%
Desktop	31.5%
Sub-notebook	4.4%
Not bought a computer within the last three years	33.2%
No answer	0.6%

Q4: What makers’ computers have you bought within the last three years? (Sample size=computer purchasers, multiple answer)

NEC	17.6%
Fujitsu	15.6%
DELL	12.9%
Toshiba	10.2%
Sony	9.6%
Apple	3.9%
HP, Compaq	2.7%
SOTEC	2.5%
Lenovo	2.1%
Sharp	1.5%
Gateway	1.5%
acer	1.4%
Panasonic	1.4%
Mouse Computers	1.3%
Hitachi	1.3%
ASUSTek	1.0%
Epson	1.0%
Kohjinsha	0.4%
Victor	0.0%
Other	9.9%
No answer	2.3%

Q5: Which maker do you think has the best external design in terms of shape, colour, etc? (Sample size=14,915)

Apple	30.9%
Sony	22.3%
NEC	11.8%
Fujitsu	8.5%
Toshiba	4.8%
DELL	3.7%
Panasonic	2.1%
Sharp	1.5%
HP, Compaq	1.2%
Lenovo	0.9%
acer	0.5%
Hitachi	0.4%
ASUSTek	0.3%
SOTEC	0.3%
Gateway	0.3%
Epson	0.3%
Mouse Computers	0.2%
Kohjinsha	0.2%
Victor	0.0%
Other	9.0%
No answer	0.7%

Q6: If you buy a computer in the future, which maker’s machine would you buy? (Sample size=14,915)

NEC	17.3%
Fujitsu	13.7%
Sony	13.3%
DELL	12.2%
Apple	7.5%
Toshiba	6.8%
Panasonic	2.5%
HP, Compaq	2.3%
Sharp	1.4%
Lenovo	1.2%
acer	1.0%
Epson	0.9%
SOTEC	0.7%
Gateway	0.6%
Mouse Computers	0.6%
ASUSTek	0.5%
Hitachi	0.5%
Kohjinsha	0.3%
Victor	0.0%
Other	16.3%
No answer	0.4%

Q7: Which of the following terms for mini notebook computers do you know? (Sample size=14,915)

Know both Netbook and UMPC	10.9%
Know Netbook only	32.8%
Know UMPC only	0.9%
Don’t know either	55.4%