世論 What Japan Thinks

This is one of these surveys that might be interesting to see in its entirity, as the taster provided by japan.internet.com of a survey by Marsh Inc into web site viewing habits provided information that without context is difficult to interpret.

Demographics

Between the 2nd and 8th of May 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 0.7% were in their teens, 19.3% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

My wife has about three million bookmarks which make the lethargic at the best of times Internet Explorer really crawl whenever she opens up a new window. I keep my bookmarks reasonably-well categorised into folders, but then again there’s only about a dozen or so sites I regularly visit via bookmarks.

Research results

Q1: What is your main way of managing your web site bookmarks? (Sample size=300)

Browser favourites	90.7%
Internet-based bookmarking service	1.3%
Save shortcuts in folders	1.3%
Make HTML links file	0.3%
RSS reader	0.3%
Social bookmarking service	0.0%
Don’t save bookmarks	5.3%
Other	0.7%

Q2: What start page do you have set to appear when you open your browser? (Sample size=300)

Yahoo! or other portal	72.7%
Blank page	6.7%
Ordinary web site	5.0%
Own web site, blog, bulletin board	3.0%
News site	2.3%
Auction site	1.0%
Shopping site	0.3%
Friends, family web site, blog, bulletin board	0.3%
Ordinary blog	0.3%
2 channel bulletin board	0.3%
Ordinary bulletin board	0.0%
SNS	0.0%
Other	8.0%

With Opera and Chrome, at least, having a thumbnail-based start page, and with various browsers having state-saving options, I’d have liked to see how many of the 8% used these kinds of options.

Q3: Do you save into folders or otherwise tidy up your bookmarks? (Sample size=300)

Often do so	26.0%
Sometimes do so	43.3%
Have done so	10.7%
Never done so	20.0%