世論 What Japan Thinks

Recently goo Research conducted a survey into mobile phone users use of computers, with this report from japan.internet.com concentrating on email newsletters, or “Mail Magazines” as they are known as in Japanese English. This was the sixth time they’ve conducted this regular monthly survey, but the first time I’ve translated any from the series.

Demographics

Between the 11th and 13th of May 2009 1,066 mobile phone-using members of the goo Research monitor panel completed a private mobile phone-based questionnaire. 55.9% of the sample were female, 2.7% were in their teens, 26.7% in their twenties, 40.4% in their thirties, 24.2% in their forties, and 5.9% aged fifty or older.

Looking at the results, and trying to remember when I applied to be a goo Monitor, I believe that you must first apply to be a computer-based monitor, then add your mobile phone email account, so everyone in the survey should have access to a computer.

I get just the one newsletter on my mobile phone, which I really should cancel (in fact, I’ve just cancelled right now), but get too many on my PC, including one from DHC (a cosmetics company) thanks to my wife signing up with my address, who send me a mail every day, but although they include an unsubscribe link, you have to log into your account to confirm it, but my wife’s forgotton the password.

Research results

Q1: Do you read email newsletters? (Sample size=1,066)

Yes (to SQs)	87.1%
No	12.9%

Q1SQ1: Do you get more email newsletters on your mobile phone or on your computer? (Sample size=929)

Only on mobile phone	2.0%
More on mobile phone	14.1%
About the same	11.4%
More on computer	64.4%
Only on computer	8.1%

Q1SQ2: Compared to a year ago, how has the number of email newsletters that you read changed? (Sample size=929)

Increased greatly	8.3%
Increased	39.8%
Not changed	41.4%
Decreased	9.5%
Decreased greatly	1.0%