This recent survey from iBridge Research Plus and reported on by japan.internet.com into the web tool of the moment, micro-blogging, found that certainly for the sample used, there are very few Twitterers in Japan.
On the 11th of May 2009 300 members of the iBridge monitor group completed a private internet-based questionnaire. 51.7% of the sample were male, 22.7% in their twenties, 26.3% in their thirties, 24.7% in their forties, 21.7% in their fifties, and 4.7% in their sixties.
Despite me having a Twitter account and far more followers than I would expect to have, I never use the thing and quite frankly find the fascination with it inexplicable. In addition, it destroys the link structure of the web as everything gets routed through abbreviated URLs, and given that a lot of people use third-party tools to access Twitter, I don’t get full tracking of my incoming traffic.
I can confidently predict that Twitter or other micro-blogs (blogging in less than 200 characters per entry, a sort of blog for SMS) will not take off in Japan until they support emoji.
Q1: Have you heard or read about Twitter? (Sample size=300)
Yes (to SQ) 12.3% No 87.7%
Q1SQ: Have you ever used Twitter? (Sample size=47)
Yes 10.8% Used to use it, but not now 2.7% No, never 86.5%
Combining the two we get:
Q1+Q1SQ: Have you ever used Twitter? (Sample size=300)
Yes 1.3% Used to use it, but not now 0.3% No, never 10.7% Don’t know what it is 87.7%
Q2: Have you heard or read about micro-blogs? (Sample size=300)
Yes 15.7% No 84.3%