世論 What Japan Thinks

I’ve never actually been on many boys’ nights out in Japan, mostly because I feel lonely if I don’t bring the wife along, so I cannot really relate to this ranking survey from goo Ranking about what people pay attention to regarding girls’ nights out and boy’s nights out.

Demographics

Between the 23rd and 25th of March 2009 1,043 members of the goo Research monitor group completed a private online questionnaire. 52.2% of the sample were male, 7.8% in their teens, 17.1% in their twenties, 28.2% in their thirties, 24.8% in their forties, 11.4% in their fifties, and 10.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Sorry, it’s a bit late at night and I cannot find a nice picture to illustrate this one!

Ranking result

Q: What do you take into consideration for a boys’ night out? (Sample size=544, male)

Rank		Score
1	Not to talk about salary	100
2	Not to talk about how much savings one has	85.3
3	Not to whinge	76.5
4	Selecting who will come along	73.5
5	Not to speak fondly about one’s love life	70.6
6=	Not to talk about work	61.8
6=	Not to boast about one’s girlfriend, other person close to one	61.8
8=	Seed the conversation with topics others want to talk about	41.2
8=	Not to inadvertantly steer the conversation towards marriage	41.2
10	Not to talk exclusively about one’s children	35.3
11	To wear a currently in vogue fashion item	23.5
12=	To talk about work	20.6
12=	Selecting the venue	20.6
14=	To study up on the economy, politics, other latest news	17.6
14=	Not to wear the same clothes as last time	17.6
14=	Not to talk about one’s weight	17.6
17	To have a three cheers at the end	14.7
18	To put more effort into coordinating one’s look than for a date	8.8
19=	Not to wear last year’s fashion	2.9
19=	To give a small present	2.9

Q: What do you take into consideration for a girls’ night out? (Sample size=499, female)

Rank		Score
1=	Not to wear the same clothes as last time	100
1=	To wear a currently in vogue fashion item	100
3	To put more effort into coordinating one’s look than for a date	80.0
4	Selecting the venue	75.7
5	Not to boast about one’s boyfriend, other person close to one	71.4
6	Seed the conversation with topics others want to talk about	70.0
7	Selecting who will come along	67.1
8	Not to speak fondly about one’s love life	65.7
9	Not to talk exclusively about one’s children	57.1
10	Not to talk about how much savings one has	42.9
11	Not to talk about salary	35.7
12	Not to whinge	34.3
13=	To have a three cheers at the end	30.0
13=	Not to inadvertantly steer the conversation towards marriage	30.0
15	To wear make-up that appeals to women	27.1
16	Not to talk about one’s weight	22.9
17	Not to talk about work	15.7
18=	Not to wear last year’s fashion	10.0
18=	To check out beauty information beforehand	10.0
20	To give a small present	5.7