Why Japanese love watching celebs eating

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Recently, iShare looked in detail at how people view celebrities on television, but as it features a lot of names that may not be very well-known to my average reader (nor even to me!), I’ll skip over most of the survey and highlight one very frequent complaint from many foreigners about food programs here:

Why do they all scream “Delicious!” all the time?

Watch any Japanese variety program with a food section and you’ll soon see that every mouthful of even the most mundane dish sends the gourmand (or just plain old glutton) into orgasms of delight, leaving many foreigners screaming “What’s the point?” at the television, especially as I at least find the table manners rather off-putting.

One of the survey’s questions was seeing which one celebrity eating made you hungry, and number one choice was Hidehiko Ishizuka, or Ishi-chan, or the “Ma-iu” guy, depending on how familiar you are with Japanese C-list celebrities! He is a rather sweaty and obese lump with a cavernous maw, yet one third of men and one quarter of women chose him as the person who gets their stomach rumbling. Second up was professional big eater Gal Sone, a waif of a woman who wears far too much make-up and eats by… ah, even thinking about how to describe her turns my stomach! 6.7% of men and 14.4% of women picked her. Conversely, and happily from my point of view, 48.1% of men and 39.0% of women had no-one who made them hungry.

For those who chose someone, they were asked why. The top reason was the way they ate made the food look delicious, with over nine in ten saying so. Next, just 13.1% liked the person, 9.9% felt their comments while eating were easy to understand, 7.7% said seeing the person eat made them want to eat, and just 2.7% found their comments trustworthy!

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  1. July 26, 2009 @ 12:46

    [...] heart of pop culture Coffee Japan’s favorite soft drink Why Japanese Love Watching Celebs Eating Man Stole for Money to Enjoy a Few [...]