Sometimes I wonder why I persist with AdSense as the revenue has dropped quite noticeably over the last two years – if everything had stayed the way it was then, I’d be making over triple what I’m getting now, which itself is almost half what I was making at the peak. However, this survey from goo Research and reported on by japan.internet.com is looking at contextual advertising in blog and news columns from the consumer point of view.
Demographics
Between the 16th and 19th of March 2009 1,085 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.6% in their teens, 17.9% in their twenties, 21.4% in their thirties, 16.5% in their forties, and 27.6% agerd fifty or older.
Strangely enough, I do actually like to see a few contextual advertisements in blogs and the like; it does feel a bit lonely running an ad blocker all the time!
Note that the 30% who haven’t seen contextual advertisement does not mean that about one in three is running an advertisement blocker; there has to be another reason that I would like to see investigated some time. Read the rest of this entry »
It’s difficult trying to work out the meaning from the results of a questionnaire into Japanese people’s understanding of English computer-related technical terms, so I’ll just present the results of a survey from goo Research and reported on by japan.internet.com into computers.
Demographics
Between the 19th and 23rd of March 2009 1,062 members of the goo Research monitors completed a private internet-based questionnaire. 53.5% of the sample were male, 17.1% in their teens, 18.8% in their twenties, 19.3% in their thirties, 16.5% in their forties, 15.9% in their fifties, and 12.3% aged sixty or older.
That definition of UMPC is not really what I thought. I wouldn’t have said it had to be a tablet, but a thumb-driven keyboard and looking like a seriously-shrunk laptop with built-in mobile phone, with the WILLCOM L4 being the prime example that springs to mind. Incidentally, I’ve played with that beast and it seems to be trying to run Vista in far too little RAM, as even after ten minutes it was still busy whirring the disk trying to start up! I gave up on it at that point.
What's your favourite kind of small form-factor computer?
As I am currently suffering from a really badly-running nose, to such an extent that I’m in danger of dropping nose-water, to directly translate the Japanese term, on my keyboard, this recent survey from goo Research and reported on by japan.internet.com into hayfever is most timely for me.
Demographics
Between the 26th and 31st of March 2009 1,062 members of the goo Research monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 17.0% in their teens, 17.6% in their twenties, 21.1% in their thirties, 16.1% in their forties, 15.7% in their fifties, and 12.4% aged sixty or older.
In Q1SQ1 and Q1SQ2 there is the implication, I believe, that the medicines taken are over-the-counter drugs (and quackery), with prescribed cures falling under the “attending hospital” answer.
This recent survey from MyVoice into environmental issues, their second time of conducting it, with the first time being here, found that positive action was quite low.
Demographics
Over the first five days of March 2009 15,563 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 14% in their twenties, 36% in their thirties, 29% in their forties, and 19% aged fifty or older.
MOTTAINAI is the Japanese word that approximately translates to “what a waste”.
Here is a public service advertisement about refusing a plastic bag that gets broadcast quite often even at prime time:
I find it quite depressing that such a small step is reckoned to be so difficult for people to understand or carry out that it bears repeating so often even at prime time, when there are a hundred and one other just as simple and more effective steps that they could be talking about, and there are another hundred and one more important messages that a public service advertisement could address.
Oh, and don’t get me started on the people who once saw a program somewhere that showed how at that point in time separated rubbish all got burnt together, therefore they don’t need to bother doing it themselves. Read the rest of this entry »
With the majority of Japanese now carrying credit card form factor contactless IC chip-based RFID electronic cash, this recent survey from goo Research reported on by japan.internet.com into electronic cash (their eighth regular survey into the topic) gave some clues as to how people use them.
Demographics
Between the 24th and 27th of March 2009 1,093 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 18.4% in their twenties, 21.6% in their thirties, 15.9% in their forties, and 27.6% aged fifty or older.
I get the headline from looking at Q1SQ1 and Q1SQ2 together. The most common use for cards is for public transportation, yet the majority spend under 3,000 yen a month, which suggests just very occasional payment for train usage. However, pre-paid season tickets with electronic money functions are the norm for many commuters, and as 3,000 yen would barely cover even the cheapest season ticket, I can only conclude that people are not counting the cost of their season ticket within their monthly spend. Indeed, I would have liked to have seen the survey differentiate between season tickets and pay-as-you-go usage on public transport. Read the rest of this entry »
Between the 18th and 2nd of February 2009 1,076 members of the goo Research monitor group completed a private online questionnaire. 51.1% of the sample were male, 7.2% in their teens, 15.8% in their twenties, 29.4% in their thirties, 25.2% in their forties, 11.1% in their fifties, and 11.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
As usual, I’m left scratching my head at an answer, this time “long holidays”!
Note that since goo Ranking overhauled their results pages, they’ve started presenting non-rounded sets of results, this time 26, so please don’t suspect me of missing out some answers! Read the rest of this entry »
Between the 18th and 2nd of February 2009 1,076 members of the goo Research monitor group completed a private online questionnaire. 51.1% of the sample were male, 7.2% in their teens, 15.8% in their twenties, 29.4% in their thirties, 25.2% in their forties, 11.1% in their fifties, and 11.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I’m sure there’s a more hip slang I could use in the headline, but you’ll just have to stick with the one above. I’m pretty much immune to these sorts of things, even before I got married! I get number 18 in shops quite a bit, when they cup one hand underneath mine to catch loose change, but I’ve never thought of it as an expression of desire!
Just in case you are wondering what giblets are doing in the last answer, giblets is the translation of the popular grilled beef restaurant dish ホルモン, or hormone, which I wonder if it has similar overtones to that of the English word from which the Japanese derives. Read the rest of this entry »
Given the quality of public transport and the concentration of the population in urban areas, I was surprised by the results of this survey by MyVoice into car life, where almost four in five rated it necessary to some lesser or more degree.
Demographics
Over the first five days of March 2009 15,391 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 14% in their twenties, 37% in their thirties, 28% in their forties, and 19% aged fifty or older.
For me, owning a car is not needed in the slightest. I do rent a car twice or thrice a year when we need to visit various cemetaries, but outside these times I can manage shopping either just carrying stuff or getting home delivery; our speciality is going to a nearby Conan home centre and buying two or three trolleys full of kitchen and bathroom items, which we can get delivered to our door for just 800 yen. Add in the train tickets at 1,020 yen and it’s still under 2,000 yen once every six weeks or so, far cheaper than a car could ever be. Read the rest of this entry »
For those of you who follow personal Japanese blogs, you’ve no doubt heard all about the rubbish separation and disposal systems in Japan, with one ritual being 粗大ゴミ, sodai gomi, the big rubbish day, with tales of raiding the piles of household furniture and electronics for hidden jewels. With most municipalities now charging for, and with many requiring a special pick-up appointment for disposal of said sodai gomi, iBridge conducted a survey reported on by japan.internet.com into online public services for big rubbish pick-up.
Demographics
On the 23rd of March 2009 300 women from the iBridge monitor group completed a private internet-based questionnaire. 19.0% were in their twenties, 51.7% in their thirties, 21.3% in their forties, 6.7% in their fifties, and 1.3% in their sixties.
Since today is the first day of the new year, many other residents of Japan will be in the same boat as me with a change in the disposal rules – our town now requires recyclable plastic and PET bottles separated, and other plastic thrown out as burnables rather than all together as before. Glass separation has increased from two to three categories, plus uncleanable glass like nail polish bottles becomes unburnable rubbish which now gets thrown out with the burnables, I think. Perhaps I should consult the rubbish police? Read the rest of this entry »
This recent survey from RealWorld RealResearch and reported on by japan.internet.com into earphones and headphones is one I’d like to see the full results for, as I’d like to learn more about why people buy new ‘phones; how much is being forced due to breakage, and how much is due to dissatisfaction with the stock set.
Research results
Over the 18th and 19th of March 2009 1,100 members of the RealWorld RealResearch monitor group completed a private internet-based questionnaire. 58.1% of the sample were male, 8.1% in their teens, 19.2% in their twenties, 25.9% in their thirties, 21.1% in their forties, 15.8% in their fifties, and 9.9% aged sixty or older.
This is yet another survey showing how that digital players are on dominating the market, in both the form of the iPod and friends and as mobile phones with music features.
I don’t own any sort of portable player, so I cannot comment on the survey. However, I do promote earphones, and you can see pictured above Mickey Mouse earbuds, but if that’s not quite your thing, can I interest you in piggy-shaped ones? Read the rest of this entry »
Sometimes I wonder why I persist with AdSense as the revenue has dropped quite noticeably over the last two years – if everything had stayed the way it was then, I’d be making over triple what I’m getting now, which itself is almost half what I was making at the peak. However, this survey from goo Research and reported on by japan.internet.com is looking at contextual advertising in blog and news columns from the consumer point of view.
It’s difficult trying to work out the meaning from the results of a questionnaire into Japanese people’s understanding of English computer-related technical terms, so I’ll just present the results of a survey from goo Research and reported on by japan.internet.com into 
As I am currently suffering from a really badly-running nose, to such an extent that I’m in danger of dropping nose-water, to directly translate the Japanese term, on my keyboard, this recent survey from goo Research and reported on by japan.internet.com into 
This recent survey from MyVoice into 
With the majority of Japanese now carrying credit card form factor contactless IC chip-based RFID electronic cash, this recent survey from goo Research reported on by japan.internet.com into 
Given the quality of public transport and the concentration of the population in urban areas, I was surprised by the results of this survey by MyVoice into 
Subscribe to feed