Japan for Sustainability on fair trade awareness
A new-to-me blog for the NPO Japan for Sustainability recently published the results of a survey into awareness of fair trade that showed a quite surprising to me 17.6% who both knew the term, and knew it was concerned with poverty and the environment. In Japanese it is merely a transliteration of the English word, not a translation, and I have never seen the Fairtrade mark appearing on Japanese products, so I must say I am a bit skeptical of these numbers, even though the survey was conducted by the reputable firm Macromill Inc.
As a contrast, in the UK last year 70% could recognise the logo that appears on Fairtrade products, and this year it’s up to 82%!
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