世論 What Japan Thinks

With cable companies now offering some of the fastest domestic connectivity in Japan with a speed of up to 160 Mbps on offer at a price competitive with ADSL and FTTH, this is a good time too look with iBridge Research Plus, as reported by japan.internet.com, into CATV, Cable Access Television, with the focus in this story on internet services.

Demographics

On the 13th of April 2009 300 members of the iBridge monitor group completed a private internet-based questionnaire. 66.0% of the sample were male, 14.7% in their twenties, 36.7% in their thirties, 31.0% in their forties, 13.7% in their fifties, and 4.0% in their sixties. Note that the male to female ratio is higher than usual for iBridge, so I don’t know if that has had a significant effect on the research results.

We have cable television, but as the flat came already wired for FTTH and we get a very cheap price (2,800 yen per month, I think), changing to cable internet is not really that attractive. We also have our fixed-line phone through the cable company, which falls into the others in Q1SQ1, but their international dialing fees are stupidly expensive, so I stick with Skype where possible. I also looked at their mobile phone service, and while their fees were cheap, the only two phones they offered were very low-end.

Research results

Q1: Do you use cable television services? (Sample size=300)

Yes (to SQs)	26.3%
No	41.7%
Not in cable TV area	32.0%

Q1SQ1: What cable television services do you use? (Sample size=79, multiple answer)

	Votes	Percentage
Cable television	70	88.6%
Internet connectivity	50	63.3%
IP telephone	9	11.4%
Mobile phone-related services	1	1.3%
Other	3	3.8%

Q1SQ2: Will you keep using cable television services in the future? (Sample size=79)

Yes	79.7%
No, plan to cancel soon	2.5%
Don’t know	17.7%