世論 What Japan Thinks

Sometimes I wonder why I persist with AdSense as the revenue has dropped quite noticeably over the last two years – if everything had stayed the way it was then, I’d be making over triple what I’m getting now, which itself is almost half what I was making at the peak. However, this survey from goo Research and reported on by japan.internet.com is looking at contextual advertising in blog and news columns from the consumer point of view.

Demographics

Between the 16th and 19th of March 2009 1,085 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.6% in their teens, 17.9% in their twenties, 21.4% in their thirties, 16.5% in their forties, and 27.6% agerd fifty or older.

Strangely enough, I do actually like to see a few contextual advertisements in blogs and the like; it does feel a bit lonely running an ad blocker all the time!

Note that the 30% who haven’t seen contextual advertisement does not mean that about one in three is running an advertisement blocker; there has to be another reason that I would like to see investigated some time.

Research results

Q1: Have you ever seen contextual advertising in blogs or news articles? (Sample size=1,085)

Yes (to SQs)	44.8%
No	30.8%
Don’t know	24.4%

Q1SQ1: Have you ever bought goods or services through a contextual advertising link? (Sample size=486)

Yes	9.7%
No	85.4%
Don’t know	4.9%

Q1SQ2: Do you think contextual advertising in useful? (Sample size=486)

Very useful	1.6%
Useful	15.6%
Useful to some degree	40.7%
Don’t care if they are there or not	31.7%
Better if they weren’t there	10.3%