世論 What Japan Thinks

This recent survey from MyVoice into environmental issues, their second time of conducting it, with the first time being here, found that positive action was quite low.

Demographics

Over the first five days of March 2009 15,563 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 14% in their twenties, 36% in their thirties, 29% in their forties, and 19% aged fifty or older.

MOTTAINAI is the Japanese word that approximately translates to “what a waste”.

Here is a public service advertisement about refusing a plastic bag that gets broadcast quite often even at prime time:

I find it quite depressing that such a small step is reckoned to be so difficult for people to understand or carry out that it bears repeating so often even at prime time, when there are a hundred and one other just as simple and more effective steps that they could be talking about, and there are another hundred and one more important messages that a public service advertisement could address.

Oh, and don’t get me started on the people who once saw a program somewhere that showed how at that point in time separated rubbish all got burnt together, therefore they don’t need to bother doing it themselves.
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