This recent survey from RealWorld RealResearch and reported on by japan.internet.com into earphones and headphones is one I’d like to see the full results for, as I’d like to learn more about why people buy new ‘phones; how much is being forced due to breakage, and how much is due to dissatisfaction with the stock set.
Over the 18th and 19th of March 2009 1,100 members of the RealWorld RealResearch monitor group completed a private internet-based questionnaire. 58.1% of the sample were male, 8.1% in their teens, 19.2% in their twenties, 25.9% in their thirties, 21.1% in their forties, 15.8% in their fifties, and 9.9% aged sixty or older.
This is yet another survey showing how that digital players are on dominating the market, in both the form of the iPod and friends and as mobile phones with music features.
I don’t own any sort of portable player, so I cannot comment on the survey. However, I do promote earphones, and you can see pictured above Mickey Mouse earbuds, but if that’s not quite your thing, can I interest you in piggy-shaped ones?
Q1: What kinds of portable audio player do you own? (Sample size=1,100, multiple answer)
Votes Percentage Digital audio player (iPod, etc) 484 44.0% Mobile phone 254 23.1% MD player 150 13.6% CD player 140 12.7% Portable cassette tape player 40 3.6% Other 9 0.8% None 482 43.8%
From the 618 with portable players of some kind, 510 people, or 82.5%, used earphones more than headphones. This group was asked the following questions.
Q2: Which points are important when buying earphones? (Sample size=510, multiple answer)
Votes Percentage Price 369 72.4% Sound quality 307 60.2% Design 195 38.2% Feel when wearing 191 37.5% Thickness, length of cord 160 32.5% Size 156 30.6% Functions 114 22.4% Word of mouth evaluation 23 4.5% Weight 22 4.3% Other 12 2.4%
For the 108 people who used headphones more, design was the most important feature, with 45.4% choosing it, followed by 44.4% with size.
Q3: How much did the earphones you currently use the most cost? (Sample size=510, multiple answer)
100 yen 2.7% 101 to 500 yen 3.7% 501 to 1,000 yen 12.2% 1,001 to 3,000 yen 41.2% 3,001 to 5,000 yen 10.2% 5,001 to 10,000 yen 3.9% 10,001 to 20,000 yen 2.2% 20,001 to 30,000 yen 0.6% More than 30,000 yen 0.2% Don’t remember 23.1%
For headphone users also, 1,001 to 3,000 yen was the most common price point.