世論 What Japan Thinks

Although I was at a loss to explain why a previous survey was young women only, it is quite obvious why this survey from iBridge Research Plus, reported on by japan.internet.com, on online shopping payment methods focused on the fairer sex.

Demographics

On the 16th of March 2009 300 female members of the iBridge research monitor group completed a private internet-based questionnaire. 21.3% of the sample were in their twenties, 41.7% in their thirties, 25.7% in their forties, 9.0% in their fifties, and 2.3% in their sixties.

One of the more popular payment methods in the west is surely PayPal, so from my point of view the omission is glaring. Yahoo! Wallet is available in the USA also, and it seems to be mostly a proxy for your own credit card, so your credit card information is held only by Yahoo!, not the merchants and shops that support Yahoo! Wallet, so it should be more secure.

Research results

Of the original sample, 287 people, or 95.7%, had bought stuff online. They were asked the following questions.

Q1: How did you pay the first time you went online shopping? (Sample size=287)

Credit card	41.5%
Cash on delivery	25.8%
Convenience store payment	13.6%
Bank, post office money transfer	12.2%
Electronic money	0.4%
Prepaid card	0.0%
Bank account direct debit	0.0%
Online payment service (Yahoo! wallet, etc)	0.0%
Other	1.1%
Forgot	5.6%

Q2: How do you most often pay when you go online shopping? (Sample size=287)

Credit card	66.6%
Cash on delivery	13.6%
Convenience store payment	10.1%
Bank, post office money transfer	8.0%
Bank account direct debit	1.4%
Electronic money	0.4%
Prepaid card	0.0%
Online payment service (Yahoo! wallet, etc)	0.0%
Other	0.0%

Q3: What do you think is the safest method of paying online? (Sample size=287)

Cash on delivery	37.3%
Credit card	22.0%
Convenience store payment	18.8%
Bank, post office money transfer	17.1%
Online payment service (Yahoo! Wallet, etc)	1.4%
Electronic money	1.1%
Bank account direct debit	0.7%
Prepaid card	0.4%
Other	1.4%