Rice cookers in Japan

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About how often do you cook rice in your home rice cooker? graph of japanese statisticsThis survey from MyVoice into rice cookers is their second look at the topic, the first having been conducted two years ago and translated by me then.

Demographics

Over the first five days of February 2009 15,419 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 1% in their teens, 14% in their twenties, 37% in their thirties, 30% in their forties, and 18% aged fifty or older.

Two years ago I mentioned that the survey omitted to discuss just using a pan or a traditional pot counted as a rice cooker, so I was pleased to see that this time in Q1 they asked not just about electric cookers, but also about other methods of cooking rice. I’m far too modest, and I know I’d be lying anyway, to claim that it was all thanks to this blog that they amended their question!

Oh, and I have a Squidoo page about Japanese rice cookers that occasionally makes me a few cents.

Research results

Q1: What type of cooker do you use to cook rice at home? (Sample size=15,419)

Non-IH electronic type 30.6%
IH Pressure cooker 30.0%
Other IH type 22.3%
Gas type 3.3%
Microwave oven-use type 0.6%
Special purpose earthenware pot 1.0%
Other general use earthenware pot 0.4%
Pressure cooker 1.7%
Stainless steel, aluminium pan 1.7%
Other 1.5%
Have rice cooker, but don’t know what type 4.9%
Don’t have rice cooker 2.0%

Q2: About how often do you cook rice in your home rice cooker? (Sample size=those who cook rice at home)

Twice a day or more 12.6%
Once a day 51.7%
Four to six times a week 16.8%
Twice or thrice a week 11.7%
Once a week 4.0%
Less than that 2.5%
No answer 0.6%

Q3: Who is the maker of the electric rice cooker you use at home? (Sample size=electric rice cooker owners)

Tiger 20.6%
Zojirushi 19.2%
Panasonic (National) 15.0%
Toshiba 8.3%
Sharp 7.5%
Sanyo 6.4%
Mitsubishi 6.0%
Hitachi 4.3%
Paloma 1.0%
Rinnai 0.9%
Other 1.8%
Don’t know 8.4%
No answer 0.4%

Q4: From where did you buy your electric rice cooker? (Sample size=electric rice cooker owners)

Yamada Denki 17.7%
Edion Group 7.8%
Kojima 6.7%
K’s Denki 5.1%
Yodobashi Camera 5.0%
Home centre 4.4%
Bic Camera 4.0%
Joshin 3.7%
Best Denki 2.8%
Nojima 0.7%
Department store 0.6%
Sakuraya 0.4%
SofMap 0.0%
Other electrical retailer 4.1%
Other electrical superstore 3.8%
Shop-bought total 66.8%
Electrical superstore online shop 2.1%
Other online shop 1.5%
Link from electrical item comparison site 1.1%
Online-bought total 4.7%
Other 10.9%
Don’t remember 16.5%
No answer 1.0%

Q5: Other than rice, what kinds of cooking do you use your electric rice cooker for? (Sample size=electric rice cooker owners, multiple answer)

Baking cakes 7.0%
Poaching eggs, etc 2.6%
Steaming cakes, Chinese meat buns, etc 2.4%
Boiling curry, stew, etc 2.0%
Baking bread 1.8%
Baking other items 0.4%
Other 1.3%
Nothing other than rice 85.8%
No answer 1.2%

Q6: When buying an electric rice cooker, which of the following are important? (Sample size=15,419, multiple answer)

Excellent rice cooking functions 72.7%
Reasonable price 51.9%
Easy to clean 44.8%
Low energy 41.0%
Easy to use functions 31.7%
Reliable maker 29.2%
Good size, weight, etc 26.7%
Excellent functions for keeping cooked rice ready-to-eat, reheating 26.1%
Excellent functions for cooking methods (plain rice, sushi rice, etc) 25.7%
Fast cooking 25.2%
Functions for cooking different kinds of rice grains 23.9%
Easy to understand water measurement 18.8%
Nice colour, design 17.5%
IH features 17.1%
Type of cooking bowl 13.2%
Functions for preparing things other than rice 13.1%
Kind to the environment 9.8%
Popular model 5.6%
Other 1.1%
Don’t know 5.5%
No answer 0.3%
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2 comments »

  1. Wintersweet said,
    March 25, 2009 @ 01:16

    Man, Zojirushi owns the market in the US so much that I was surprised to see Tiger edging them in this response. (That is, people who don’t buy their rice cookers at Target tend to own Zojirushi.) My friend who just moved to Korea posted a picture of her “Cuckoo”-brand rice cooker in her blog–aside from the name, the rice cooker itself is so pretty, kind of embossed with a very elegant classical Chinese waves and flower pattern. Up to this point the most decoration I’ve seen on a rice cooker was that kind of 70s floral crockpot-esque flair that some rice cookers have. I really prefer hers! I wonder how many of that 7% who claim they use their rice cooker for baking cakes have done that more than once. It seems like most people have toaster ovens and would use those; most of the rice-cooker “baking” recipes I’ve seen seem to be mostly for novelty purposes.

    As you can tell, I found this interesting. :p Go figure.

  2. PeterD said,
    March 25, 2009 @ 03:23

    I found the alternate uses interesting, as I hadn’t done much beyond making rice without cookers (we have 2). Have to consider what can be done with them.

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