Flash wallpaper bought by surprisingly many Japanese
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With just about every phone available in Japan and built within the last two year able to support Flash (the iPhone being one notable exception), this survey from Point On Research, reported on by japan.internet.com, looking at mobile phone wallpaper reveals a significant percentage of people using Flash even as their mobile’s idle screen background.
Demographics
On the 16th of March 2009 exactly 1,000 mobile phone-using members of the Point On Research monitor group completed a private mobile phone-based questionnaire. The sample was exactly 50:50 male and feamle, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties. For this survey 47.4% of the respondents were with au by KDDI, 42.0% with docomo, 10.5% with SoftBank, and 0.1% with other carriers. This split seems odd to me – 45:35:20 is the usual ratio, and their own monitor demographics page illustrates a 39.7:43.0:33.4 ratio, so I don’t know what is going on here!
Regarding the headline, overall it is just 6.3% of the total sample prepared to lay out cash for just a background, but looking at it as a quarter of a quarter sounds somehow larger! However, I would add a note of caution that many may not be directly paying, but instead may have a monthly subscription to a themed site (like a Sanrio or Disney site full of static and dynamic backgrounds, email templates and emoji icons, etc) with an all-you-can-eat or points-based model.
My phone just has a boring old static picture.
Research results
Q1: What sort of wallpaper have you currently got set on your mobile phone? (Sample size=1,000)
Static image 61.3% Dynamic Flash applet (to SQs) 25.1% Widget, gadget 1.4% Other 12.2% Q1SQ1: What kind of Flash wallpaper do you current have set? (Sample size=251)
Character 32.7% Clock, calendar, etc 25.5% Scenery 10.8% Art 10.0% Famous persons 6.8% Animals 4.0% Friends, family 1.2% Game 0.8% Vehicles 0.8% Sport-related 0.4% Other 7.2% Q1SQ2: Is your current Flash wallpaper free or paid-for? (Sample size=251)
Paid-for 25.1% Free 74.9% By comparison, only 17.1% of those with static wallpaper paid for it.
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