It’s been a while since I’ve looked at the console market in Japan, so I’m glad to have the chance to present the rather surprising results of a survey conducted by RealWorld RealResearch and reported on by japan.internet.com into home gaming consoles, a survey explicitly excluding portable devices.
Over the 4th and 5th of March 2009 1,040 members of the RealWorld RealResearch monitor pool completed a private internet-based questionnaire. 54.9% of the sample were male, 5.1% in their teens, 17.9% in their twenties, 22.3% in their thirties, 22.7% in their forties, 16.3% in their fifties, and 15.7% aged sixty or older.
I keep saying “I have to get a Wii!” every time I cover consoles, yet I never get round to actually parting with the cash, so without any further ado:
I have to get a Wii!
It feels a bit odd to refer to the Wii, Playstation 3 and Xbox360 as “next generation” even after about two years on the market, but that’s what the survey uses so I’ll use it too.
Q1: Do you have a next generation console at home? (Sample size=1,040)
Yes (to SQ1) 32.1% No (to SQ2) 67.9%
Q1SQ1: Which next generation consoles do you have? (Sample size=334, multiple answer)
Votes Percentage Wii 256 76.6% Playstation 3 123 36.8% Xbox360 39 11.7%
Q1SQ2: Which next generation consoles do you plan to buy? (Sample size=766, multiple answer)
Votes Percentage Wii 199 28.2% Playstation 3 98 13.9% Xbox360 19 2.7% Don’t plan to buy any 450 63.7%
Q2: Which of the following older consoles do you still play with? (Sample size=1,040, multiple answer)
Votes Percentage Playstation 2 414 39.8% Playstation 164 15.8% Super Famicon (SNES) 157 15.1% Nintendo 64 117 11.3% Famicon (NES) 95 9.1% Nintendo Gamecube 66 6.3% PC Engine 49 4.7% Sega Saturn 46 4.4% Dreamcast 36 3.5% Xbox 16 1.5% Sega Megadrive 15 1.4% Other 53 5.1% None at all 464 44.6%