Surfing with computer versus mobile in Japan
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Here’s an interesting survey from goo Research and reported on by japan.internet.com looking at computer usage of mobile phone users, the fourth in the series of regular surveys.
Demographics
Between the 16th and 19th of February 2008 1,067 members of the goo Research mobile monitor group completed a mobile phone internet-based questionnaire. 57.5% of the sample were female, 3.9% in their teens, 29.2% in their twenties, 40.2% in their thirties, 21.4% in their forties, and 5.2% aged fifty or older. Note that one way that they recruit their mobile monitors is by getting them to enter their mobile phone email address when they apply to be a PC monitor, so bear that in mind while reading the results.
My mobile web use is limited to the occassional dictionary lookup and downloading of animated email icons, for reasons of it being too expensive, too slow, and too restrictive.
How do you surf on your mobile?
Research results
Q1: Is a computer or mobile phone the main way you view web sites? (Sample size=1,067)
Mobile phone (to SQ1) 8.7% Computer (to SQ2) 84.0% Both about the same 7.3% Q1SQ1: Why is a mobile phone the main way you view web sites? (Sample size=92)
Votes Percentage Always to hand 86 93.5% Easy 73 79.3% Sites I often use are mobile-only 8 8.7% Not good with computers 1 1.1% Other 5 5.4% Q1SQ2: Why is a computer the main way you view web sites? (Sample size=890)
Votes Percentage Richer information than mobile 755 84.8% Easy 392 44.0% Sites I often use are computer-only 281 31.6% Not good with mobile phones 58 6.5% Other 186 20.9%
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