世論 What Japan Thinks

Following up on my look at women’s Valentine gift-giving FAILs, here is goo Ranking again looking at what men were troubled by receiving on Valentine’s Day.

Demographics

Between the 18th and 22nd of December 2008 1,039 members of the goo Research monitor pool completed a private internet-based questionnaire. The reported sex split was exactly 50.00% male and 50.00% female, a figure that one will instantly see is wrong, so for the sake of argument I’ll round it up to 520 females and down to 519 males. 7.6% of the sample were in their teens, 15.6% in their twenties, 28.0% in their thirties, 27.6% in their forties, 10.9% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Note also this question was for men only, as the day is mainly for women to give stuff to men.

Last year my female boss (I hope she doesn’t read my blog!) gave all the guys in the office a huge bar of Wonka chocolate which was a FAIL on a number of counts – too big, too sweet, and pretty disgusting, quite frankly. Wifey has never had a giving FAIL (I hope she is reading this!) and last year I got a cuddly toy and some Hello Kitty boxers.

Ranking result

Q: What is your Valentine’s Day received present FAIL? (Sample size=519, male)

Rank		Score
1	Obligatory chocolates from too many women to count	100
2	Hand-knitted scarf, sweater	77.1
3	Expensive chocolates	66.7
4=	Clothes whose style I’m not interested in	60.4
4=	Lots of cheap chocolates	60.4
6	Handmade chocolate (too sweet, messy presentation, etc)	56.3
7	Although I don’t like alcohol, liquer chocolates	52.1
8=	Loud tie	50.0
8=	Cuddly toy	50.0
10	Although I don’t like sweet foods, chocolates	45.8
11	Romantic novel	39.6
12=	Underwear	33.3
12=	Photograph of the person who gave me chocolates	33.3
12=	Huge chocolate	33.3
15=	Cologne	29.2
15=	Cosmetics	29.2
15=	Character (Hello Kitty, Disney, etc) goods	29.2
18	Omamori temple lucky charm	22.9
19=	Accessory	20.8
19=	Loudly-wrapped chocolate	20.8