世論 What Japan Thinks

I’ve looked a number of times at YouTube and Nico Nico Douga, but this survey from MyVoice is a little different, looking at movie delivery (and streaming) services that focus more on commercial content.

Demographics

Over the first five days of January 2009 14,034 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 1% in their teens, 14% in their twenties, 37% in their thirties, 30% in their forties, and 18% aged fifty or older.

I don’t think I’ve ever actually used a commercial movie streaming or delivery service myself, and I can’t really see myself paying for it. I get Star Channel on cable, so I suppose if they offered a similar service for download direct to my DVD recorder, I perhaps could pay a monthly fee. AcTVila offers that sort of service through one’s television and Blu-ray recorder, but as can be seen here the take-up is quite low, but then again it is a new service.

Note that although I refer to movies in the translation below, the services also cover re-runs of television shows, etc.

Research results

Q1: Which of the following movie delivery services have you heard of? (Sample size=14,034, multiple answer)

Yahoo! Video	69.2%
GyaO	65.4%
BIGLOBE Stream	38.0%
@nifty Video	33.8%
DMM.com	20.3%
Hikari TV	17.9%
Sky Perfect! Video	16.9%
Flets Square	16.6%
ShowTime	15.2%
Nippon Television 2	13.8%
So-net Streaming	9.9%
AcTVila	7.9%
Fuji Television On Demand	7.7%
TBS On Demand	5.7%
Miranca	4.7%
Television Asahi bb	3.3%
eonet Theatre	1.7%
TV Bank	1.0%
Viena	0.9%
Other	0.9%
Don’t know any of them	13.8%

Q2: How often do you use movie delivery services? (Sample size=those aware of movie delivery services)

Often use	4.4%
Sometimes use	21.6%
Just used once or twice	42.8%
Never used	30.7%
No answer	0.5%

Q3: Which of the following movie delivery services have you used? (Sample size=those who have used movie delivery services, multiple answer)

Yahoo! Video	60.1%
GyaO	59.4%
BIGLOBE Stream	21.8%
@nifty Video	8.3%
ShowTime	8.1%
Flets Square	6.5%
DMM.com	5.8%
Nippon Television 2	4.3%
Miranka	2.3%
AcTVila	2.0%
Hikari TV	1.8%
So-net Streaming	1.6%
Fuji Television On Demand	1.1%
Sky Perfect! Video	1.0%
Viena	0.6%
eonet Theatre	0.5%
TBS On Demand	0.5%
TV Bank	0.4%
Television Asahi bb	0.4%
Other	4.6%
No answer	0.5%

Q4: On what device do you most often watch contents from movie delivery services? (Sample size=those who have used movie delivery services)

Computer	94.6%
Television	3.5%
Mobile phone	0.4%
Other	0.2%
No answer	1.3%

Q5: Which genres of contents have you watched from movie delivery services? (Sample size=those who have used movie delivery services, multiple answer)

Animation	31.3%
Movies	29.4%
Music	28.5%
Drama	23.2%
News, information	21.5%
Comedy	15.9%
Sports	10.8%
Other variety	7.3%
Documentary, non-fiction	6.1%
Adult	6.0%
Sports news	5.9%
Weather forecast	5.6%
Gravure idol	5.5%
Hobbies (Shogi, gardening, fishing, etc)	4.3%
Travel, eating out	3.8%
Wide shows (showbiz gossip, etc)	3.1%
Business	2.5%
Food	2.4%
Lifestyle, health	2.4%
Historical dramas	1.2%
Education, language	1.2%
Quiz	0.9%
Other	4.7%
No answer	0.5%

Q6: About how much do you spend on movie delivery services? (Sample size=those who have used movie delivery services)

Only use free contents	89.3%
Under 200 yen	1.5%
200 to 499 yen	2.9%
500 to 999 yen	1.9%
1,000 to 2,999 yen	2.2%
3,000 to 4,999 yen	0.7%
5,000 yen or more	0.3%
No answer	1.2%

Q7: In the future would you want to use (continue to use) movie delivery services? (Sample size=14,034)

Want to use both free and paid services	8.0%
Want to use only paid services	0.4%
Want to use only free services	70.1%
Don’t want to use either	21.5%