世論 What Japan Thinks

As a sort-of follow-up on my earlier post on Wikipedia’s dominance of Japanese search engines, here’s a survey from Research Plus and reported on by japan.internet.com into Wikipedia.

Demographics

On the 13th of January 2009 300 members of the Research Plus monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 15.7% in their twenties, 37.0% in their thirties, 32.3% in their forties, 11.7% in their fifties, and 3.3% in their sixties.

It’s interesting to see that only a third of the Wikipedia users saw the request for donations as it was a very large banner, indicating a degree of ad blindness even higher than for contextual advertising.

Research results

Q1: Do you know the online free encyclopedia Wikipedia? (Sample size=300)

Yes (to SQ1)	77.7%
No	22.3%

Q1SQ1: Have you ever used Wikipedia? (Sample size=233)

Yes (to SQ2)	95.7%
No	4.3%

Putting the two together we get:

Q1+Q1SQ1: Have you ever used the online free encyclopedia Wikipedia? (Sample size=300)

Yes	74.3%
No	3.3%
Don’t know the site	22.3%

Q1SQ2: Did you notice during the second half of last year a banner message on Wikipedia asking for donations? (Sample size=223)

Yes	33.6%
No	66.4%

Of those 75 that noticed the solicitation, one person actually donated.