世論 What Japan Thinks

With now just over two and half years until the analogue switch-off in Japan, this recent survey from goo Research and reported by japan.internet.com into digital terrestrial television broadcasts (the fourth regular survey) shows usage almost reaching the half-way mark.

Demographics

Between the 5th and 12th of December 2008 1,083 members of the goo Research monitor group completed a private internet-based questionnaire. 52.0% of the sample were male, 16.2% in their teens, 18.1% in their twenties, 21.0% in their thirties, 16.7% in their forties, and 28.1% aged fifty or older.

Compared with last month’s survey,　viewing rates are up 2.5% percentage points. If we subtract the 11 people who don’t have televisions, digital (excluding one seg or digital satellite and cable, etc) is now past 50% of viewers.

In Q2, the restrictions discussed are called Dubbing 10, a system that allows up to 10 copies to be made from one recording, but the copies themselves may not be recopied. All broadcasts have such a restriction by default.

For Q3, here is some background on the B-CAS Card issue.

Research results

Q1: What kinds of television broadcasts can you watch at home? (Sample size=1,083, multiple answer)

	Votes	Percentage
Normal analogue terrestrial television	976	90.1%
Digital terrestrial television	540	49.9%
BS analogue (satellite)	356	32.9%
BS digital (satellite)	340	31.4%
One seg	276	25.5%
Cable television	263	24.3%
CS digital (satellite)	137	12.7%
CS analogue (satellite)	108	10.0%
IPTV (internet broadcast)	36	3.3%
Don’t have a television	11	1.0%
Other	7	0.6%

Q2: In order to protect copyright, digital terrestrial broadcasts have copy restrictions. What do you think about these restrictions? (Sample size=1,083)

Strongly agree with them	5.4%
Mostly agree with them	27.6%
Can’t say either way	19.7%
A little dissatisfied with them	16.2%
Very dissatsfied with them	1.9%
Didn’t know there was copy restrictions	15.2%

Q3: Do you know about the criticisms of the B-CAS card? (Sample size=1,083)

Know very well	8.0%
Know reasonably well	13.0%
Just heard about it	25.7%
Don’t know anything about it	53.3%