世論 What Japan Thinks

goo Ranking recently asked the women of the goo Research monitor panel about when they want someone by their side, a survey that drew a lot more negative than positive images.

Demographics

Between the 21th and 24th of October 2008 1,056 members of the goo Research online monitor panel completed a private internet-based questionnaire. 52.5% of the sample were female, 5.0% in their teens, 13.2% in their twenties, 28.4% in their thirties, 31.5% in their forties, 13.1% in their fifties, and 8.8% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Since this was a female-only survey, only the 554 women answered.

7 and 9 are about the only two positive times (20 might be too), when they want someone to share the joy with; the rest are either sharing the misery or warding off loneliness!

Just to clarify about number 14, in Japan Christmas Eve is for some reason a night for couples, so hearing an Xmas number, rather than bringing out the urge to smash the radio with a hammer, reminds some women of how they don’t have a date. Number 4 is a similar manifestation of the syndrome, when the Christmas lights are ablase – another survey that I may translate this week shows that illuminations are the ideal Christmas date for women.

Ranking result

Q: When do you want someone by your side? (Sample size=554, women)

Rank		Score
1	When I have a cold	100
2	When I’m invited to a party on my own	88.2
3	When I’m in hospital	71.4
4	When the streets are full of illuminations	62.6
5	When I’m feeling down because work isn’t going well	61.8
6	When I can’t sleep because of things going bump in the night	60.9
7	When looking at breathtaking scenery	55.5
8	When something I hate happens at work	54.6
9	When I’ve cooked something wonderful	50.8
10	When I’m having a hot-pot	42.0
11	When I bump into a friend with a partner in tow	36.1
12	When returning to my dark room in the evening	35.7
13	After spending a day off sitting around the house	34.9
14	When I hear a Christmas song	28.6
15	When friends talk about love	23.9
16	When I’m drinking	22.7
17	When watching a program about love	20.6
18	When watching comedy and my solo laughs echo around the room	15.1
19	When I realise I’ve stopped paying attention to clothes, make-up	14.3
20	When buying new clothes	13.9