Cellphone straps carried by two in three Japanese
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What a super excuse to promote my favourite purveyor of Japanese tat (and I mean that as a compliment!) through this survey reported on by japan.internet.com and conducted by Point On Research into cellphone accessories.
Demographics
On the 11th of December 2008 exactly 1,000 cellphone-carrying members of the Point On Research monitor group (a footnote classified them as heavy users) completed a private (mobile?) internet-based questionnaire. The sample was 50:50 male and female, and 20.0% or the respondents were in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.
Dangling off my cellphone right now are: Monokuro Boo cubic pig screen cleaner; four-leaf clover with bells on; Miffy’s teddy bear; and Kobe Airport Hello Kitty jet, which for me is quite few. However, next week I should be getting a new one, as if I buy an advance ticket for Harry Potter and the Half-Blood Prince it comes with a free gift of a Hogwarts scarf strap. I’ve got a million and one freebie straps and the like; I wonder if I could sell them on eBay?
Although you’ve probably missed delivery of a fukubukuro for New Year, if you’ve started thinking about Valentine’s Day, Strapya will engrave you and your loved one’s name on an acrylic strap.
Research results
Q1: Do you currently have straps attached to your cellphone? (Sample size=1,000)
Yes (to SQs) 65.2% No 34.8% Q1SQ1: How did you obtain your straps? (Sample size=652, multiple answer)
Votes Percentage Purchased 492 75.5% Free gift 159 24.4% Hand-made 71 10.9% Came with the phone 36 5.5% Other 58 8.9% Q1SQ2: What kinds of straps do you currently have attached? (Sample size=652, multiple answer)
Votes Percentage Character 259 39.7% Ordinary strap 231 35.4% Good luck charm 139 21.3% Screen cleaner 89 13.7% Swarovski crystal, beads, etc 65 10.0% With name, logo 61 9.4% Branded 46 7.1% Clip-on feature 44 6.7% Neckstrap 40 6.1% Toy 35 5.4% USB, recharger feature 11 1.7% Sound, light emitting 9 1.4% Other 59 9.0% The difference between a strap with a name or logo and a branded one is that branded implies a high-class nature.
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