世論 What Japan Thinks

I haven’t looked at Social Networking Services (SNS) for a while, so I was pleased to find this one to report, published on japan.internet.com and conducted by another newcomer to me, Point On Research, on mobile SNS.

Demographics

On the 16th of November 2008 exactly 1,000 mobile phone users completed a survey. It does not say whether or not the survey was conducted via mobile phone or computer-based internet, as a mobile phone base would imply a higher percentage of people on all-you-can-eat data plans, so these sort of people tend to be more active online. The sample was exactly 50:50 male and female, and 20:20:20:20:20 of people in their teens, twenties, thirties, forties, and fifties.

Note that although most people use a cut-down browser on their mobile phones, all the major PC-sites have tailored their interfaces to fit these restrictions. Having said that, most of the top sites in Q1 are mobile-only free game-centred SNSes.

Research results

First, from the sample 328 people, or 32.8%, used SNSes, and of these 328 296 people, or 90.2%, accessed SNSes from their mobile phones. They were asked the following questions.

Q1: What SNSes do you access from your mobile phone? (Sample size=296, multiple answer)

	Votes	Percentage
mixi Mobile	213	72.0%
Mobagei Town	162	54.7%
GREE Mobile	133	44.9%
ixen	34	11.5%
NEO	28	9.5%
Puchi Gei	26	8.8%
Any	5	1.7%
Other	31	10.5%

Q2: How often do you use SNSes from your mobile phone? (Sample size=296)

Five or more times a day	34.1%
One to four times a day	35.1%
One to six times a week	20.6%
One to three times a month	6.8%
Less than once a month	3.4%

Q3: When do you often use SNSes from your mobile phone? (Sample size=296, up to five answers)

	Votes	Percentage
When I have free time	256	86.5%
Before bed	163	55.1%
On the move	137	46.3%
After getting up	103	34.8%
On returning home	96	32.4%
Over meals	42	14.2%
Watching TV, video	42	14.2%
At work, studying, class	21	7.1%
Other	6	2.0%