Domain ownership in Japan
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I’ve covered similar surveys to this one in the past, which found an unbelievably high three in ten claimed to currently own or have owned a domain (I’ve just now double-checked the source, and my translation is accurate), but this time goo Research found a much more acceptable figure in this survey on one’s own home page, as reported by japan.internet.com.
Research results
Over the 22nd and 23rd of October 2008 1,090 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.7% in their teens, 18.2% in their twenties, 21.0% in their thirties, 16.2% in their forties, 16.0% in their fifties, and 12.0% in their sixties.
Even though .jp is the most popular domain name below, according to GoDaddy it costs $99 per year to register one, but for some reason whatjapanthinks.jp seems to be not for sale, although I cannot find any information why, as whois lookups are failing!
As I said on the previous survey, I think there is a degree of confusion in thinking that http://whatjapanthinks.blogspot.com/ is actually a top-level domain.
Research results
Q1: Do you have your own home page, web site? (Sample size=1,090)
Yes (to SQ1) 49.9% Used to, but not now (to SQ1) 6.9% No, never 43.2% When asked what they do with their own web site, from these 544 people, 71.7%, or 390 people, keep a diary or blog, 48.0%, or 261 people, have a Social Networking Service (mixi et al) home page, and 25.4%, or 138 people, gather together information on their hobbies.
Q1SQ1: Is your home page, web site on a unique domain? (Sample size=619)
Yes (to SQ2) 12.3% Used to have, but not now (to SQ2) 7.4% No, never 58.5% Don’t know what a unique domain is 21.8% Looking at the total 1,090 people, 7.0% have their own domain, and another 4.2% used to have one, a much, much more reasonable figure than the 26.7% plus 4.6% from two years ago, but I don’t know who much of that change demonstrates a shift in sample demographics (unlikely), better question framing (probable, but note that this time the question says unique domain, so a personal sub-domain would count) or just more awareness of what a domain really is (possible).
Q1SQ2: What kind of top level domain do/did you have? (Sample size=122, multiple answer)
Votes Percentage .jp 57 46.7% .com 48 38.3% .net 17 13.9% .org 4 3.3% .info 2 1.6% .biz 0 0.0% Other 1 0.8% Don’t know, can’t remember 14 11.5%
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