世論 What Japan Thinks

This rather a bit too short to be really useful report published on japan.internet.com regarding goo Research’s fourth regular electronic money survey revealed that the Osaifu Keitai feature in most phones go unused.

Demographics

Between the 20th and 23rd of October 2008 1,093 members of the goo Research monitor panel completed an internet-based questionnaire. 52.6% of the sample were male, 16.5% were in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.1% in their forties, and 27.7% aged fifty or older.

Note that in Q2 Osaifu Keitai (literally Mobile Wallet) is a trademarked service of docomo, the main promoter of electronic cash, but now most phones from the three big operators come with the FeliCa chip inside, ready to work with most electronic cash providers.

Research results

Q1: Do you have a contactless IC card-type electronic money, like Edy or Suica? (Sample size=1,093)

Yes	51.6%
Used to have one, but not now	4.7%
No	41.0%
Don’t know what electronic cash is	2.7%

Q2: Does your mobile phone support Osaifu Keitai? (Sample size=1,093)

Yes (to SQ	44.1%
No	42.0%
Don’t know	7.2%
Don’t have a mobile phone	6.7%

Q2SQ: Do you use your mobile phone’s Osaifu Keitai functions? (Sample size=482)

Yes	28.6%
No	71.4%

Putting the two together we get the following:

Q2+Q2SQ: Do you use your mobile phone’s Osaifu Keitai? (Sample size=1,093)

Yes	12.6%
No, but have support for it	31.5%
No, and have no support for it	42.0%
No, and don’t know if I have support for it	7.2%
Don’t have a mobile phone	6.7%