世論 What Japan Thinks

Slowly but surely online ticket purchase in Japan is expanding. This recent survey reported on by japan.internet.com and conducted by Marsh Inc into the very topic of online ticket purchase showed that the majority of internet users do use it for tickets too. Note that this survey excludes travel ticket purchases.

Demographics

Over the 16th and 17th of October 2008 300 members of the Marsh monitor group completed a private internet-based questionnaire. 50.0% of the sample were female, and 20.0% were in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

Recently most of the cinemas around me are offering online ticket purchase, not just for the full-price (over-priced!) seats, but also for the special ladies’ days and once a month 1,000 yen days, and judging by how fast the seats sell out, they are proving rather popular. The Toho cinema chain even offers a bilingual site, except for the most important page as linked, finding your cinema!

My wife uses Ticket Pia, but come the sale date for theatre tickets the servers get battered and the telephone becomes a quicker (or less slow, should I say, 30 minutes instead of an hour) way to get hold of the seats.

Research results

Of the sample, 294 people, or 98.0% owned a personal computer (at home, I presume?) and all of the 294 had an internet connection. They were asked the following question.

Q1: Have you ever done online shopping? (Sample size=294)

Yes (to SQ1)	97.3%
No	2.7%

Q1SQ1: Have you ever bought tickets online? (Sample size=286)

Yes (to SQ2, SQ3)	57.3%
No	42.3%
Don’t know	0.3%

Q1SQ2: Have you ever bought tickets online? (Sample size=164, multiple answer)

	Votes	Percentage
Ticket Pia	82	50.0%
Rakuten Ticket	40	24.4%
Sports team, corporate, etc, public web page	38	23.2%
Yahoo! Ticket	37	22.6%
Lawson Ticket.com	36	22.0%
e+ Ticket	34	20.7%
Other	24	14.6%

Q1SQ3: How do you most often complete the payment? (Sample size=164)

Credit card	72.0%
Convenience store payment	15.9%
Direct withdrawl from bank account	9.1%
Bank, post office payment	3.0%
Other	0.0%