世論 What Japan Thinks

Previous surveys have shown that Yahoo! is the top search engine (just) and the top start page, but what else do people use there? This survey reported on japan.internet.com and conducted by another new-to-me research company, Point On, and looked at the topic of Yahoo! JAPAN service awareness.

Demographics

On the 16th of October 2008 exactly 1,000 mobile phone users completed a web-based (mobile or PC?) survey.The sample was split exactly 50:50 male and female, 20.0% were in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

The only service I use on either English or Japanese Yahoo! is their Japanese train route finding service. I have once or twice in the past used their greeting cards, but I found that service dissatisfying.

Note that I’ve linked through to all the services mentioned, in Japanese of course.

Research results

Q1: Do you use the Yahoo! JAPAN web site? (Sample size=1,000)

Yes (to SQs)	71.0%
No	29.0%

Q1SQ1: Which of the following Yahoo! JAPAN services do you use? (Sample size=710, multiple answer)

	Votes	Percentage
Yahoo! News	548	77.2%
Yahoo! Weather	433	61.0%
Yahoo! Auction	361	50.8%
Yahoo! Travel, Public Transport, Maps	337	47.5%
Yahoo! Shopping	270	38.0%
Yahoo! Dictionary, Translation	259	36.5%
Yahoo! Movies	199	28.0%
Yahoo! Bulletin Board, Blog, SNS, other community	121	17.0%
Yahoo! Gourmet	120	16.9%
Yahoo! Partner (dating)	9	1.3%
Yahoo! Volunteer	0	0.0%
Other	80	7.1%

Q1SQ2: Which of the following Yahoo! JAPAN tools do you use? (Sample size=710, multiple answer)

	Votes	Percentage
Yahoo! Toolbar	263	37.0%
Yahoo! Messenger	243	34.2%
Yahoo! Points	223	31.4%
Yahoo! Wallet	125	17.6%
Yahoo! Alert	94	13.2%
Yahoo! Polls	66	9.3%
Yahoo! Widgets	29	4.1%
Yahoo! Newsletter	24	3.4%
Yahoo! Credit Card	17	2.4%
Yahoo! Anshin Net (web filtering)	12	1.7%
Other	134	18.9%

Q1SQ3: Which do you use more, Yahoo! JAPAN search or contents? (Sample size=710, multiple answer)

Mostly Yahoo! JAPAN search	48.3%
Mostly Yahoo! JAPAN contents	23.5%
About the same	14.5%
Don’t know	13.7%